2410, 2016

Mobile phones have changed our lives

We live in a world of connectivity. Everywhere we go and with everything we do we have our faithful sidekick the smart phone. It’s almost hard to believe that the cell phone was only invented in 1973. Back then a Motorola employee Martin Cooper a senior engineer at Motorola at the time, called a rival telecommunications company Bell Labs in New Jersey as he stood in midtown Manhattan to tell them he was speaking to them via a mobile phone. This was the first cell phone call ever made. We’d all agree a lot has changed since then. From that 1.1 Kg phone, which in 1983 went on sale for a staggering $4,000.00 each, to today with the advent of smartphones, we see a remarkable change in the way we communicate and how dependent we are on this technology. From a technology perspective, smartphones rely on more than 250,000 separate patents today and more than 27% of up-streaming web traffic occurs on mobile phones alone. From Facebook, to Twitter to Instagram, up to 67% of smartphone owners use their phones to share pictures, videos or commentary on events happening in their community with 35% doing so frequently. Today the reality is that we can’t seem to live without this ever-improving technology. More persons use their cell phone than their desktop computer, in fact mobile now represents 65% of our overall digital media time. We can’t wait to see what the future holds for this exciting technology! Information from sources internal and the following: http://www.knowyourmobile.com/nokia/nokia-3310/19848/history-mobile-phones-1973-2008-handsets-made-it-all-happen http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

603, 2016

Website Maintenance and Updates

Many businesses believe that the only thing that matters when going digital is a good website. This is very important part of the marketing mix, however even more important is the ability to ensure that your website information is constantly up to date. No longer is it acceptable to build a website today and let it sit idle for years at a time with no new information. It is important to be aware that continuously updating your information on your website makes a favourable impression on the search engines. New content, including photos, videos and written information is a valuable source of new content for search engines and for your clients. With the need to deliver your message in an up to date and crisp way, the message you delivered 12 months ago may be irrelevant today and so a new message needs to be delivered replacing the old. Although your service or product may not have changed much over the time period, you need to ensure your information is fresh for anyone using search. At DigiHype Media, we have many clients that make continuous and almost monthly changes to their website and we love it! We remind our clients of the importance of fresh new content. These changes take very little time but the impact could be profound to anyone looking for relevant information. For more information on how DigiHype Media can assist your company, call 905-901-3185

3001, 2016

Reputation Management and what it means to Your Company

Have you ever sat on the telephone talking to your significant other trying to decide what to do and where to go on a Friday night? Once you decide on one particular idea the next step is to do a search online, either to find a venue or to look for Reviews. Once you’re settled on a spot to dine, you look to reviews to give you the inside scoop on what people think about the food, atmosphere, service etc. What happens when the Reviews are poor, say 2 out of 5, the chances are you are not going to visit that restaurant and you will continue your search in the same manner. Now I recognize that all entrepreneurs aren’t involved in the restaurant or food industry, however don’t for a second believe that there aren’t reviews online that can’t affect you. Today, reviews can affect all walks of business and can in fact affect your company’s revenue directly or indirectly. From Realtors and Insurance Agents to Repair shops and Doctors to name only a few. To understand that Consumers make purchase decisions based on reviews today is to understand Reputation Management. Reputation Management or as it is now call ORM, Online Reputation Management is the practice of shaping or in some cases re-shaping the public’s perception of a business. Let’s say your business is 10 years old and has had some great successes with sales and your employees all love you. That’s great and a testament to your successes and hard work. Let’s add however, that unfortunately your customer service is not great and a handful of your past customers have voiced their unhappy opinion of your business online, how would you deal with it? Believe me when I say, you need to deal with it. Long gone are the days when you could rely on current clients to make up for lost business, every single client, large or small is important to your continued success and here’s why, everyone can see how they feel about you. You next potential client doesn’t know about your great work or how you go the extra mile for your clients. They don’t know how great you are to your staff and how happy they are you’re they’re boss. Frankly and as harsh as this may sound, they don’t care, you’re reviews say otherwise. Reputation Management is an ongoing process of meeting with your clients online and developing your relationship in the view of the public. Good or bad, you need to face up to it. You also need to ensure that you monitor and are active on Social Media platforms where your clients may post reviews of your business. Be there and have a voice and let it be heard, your client's expect it. For more information on how DigiHype Media can assist you with your company’s Online Reputation, give us a call or drop us a line at info@digihypemedia.ca or call us at 905-901-3185 Article by: C. Thompson, VP Sales and Business Development, DigiHype Media Inc.

2901, 2016

Marketing and Branding for Small and Medium Sized Businesses

Twenty years ago and prior, building a brand name and developing a business strategy required a very different approach than today. With the internet being only in its’ infancy ( early 1991) where a URL at the time was referred to by its scientific name “Uniform Resource Locator”, businesses relied on tried and proven methods of developing their business name and their Brand Identity. We did much of our resource work in some historic places (and I joke…a bit), such as the Library, you could find volumes of information and indexes on business and “how to” deliver your brand and win clients as a small business. Some realities of doing business successfully and maintaining your base of clients was simply meeting and networking. There would be no better way of building business back in the day like simple meet and greets and Walk Ins. I remember some of my best clients and relationships that I have developed over the years were from walking in cold to an unknown business and striking up a great conversation with the business owner. Some of those conversations I can still remember (and I know I’m dating myself) from their challenges to their expertise to their struggle to build their own Empire. The love for their businesses and ventures were apparent and I learned a lot. My father (my favourite all time resource for all things Marketing) always said and I quote “God gave us two ears and one mouth so we could listen twice as much as we speak”. I can tell you that advice has always served me well to today. Think of any great conversation that you have had with some of your best clients and you will recall a few open ended questions that you asked that sparked some amazing feedback from your client. Much of this feedback that we learned we use in our presentations today, either as examples or as shared anecdotes. Since the 90’s, we have seen the introduction and meteoric rise of Internet use and even Social Media. Today there are more than 3 Billion people who use the internet on a daily basis. In addition with the advent of Social Media there are some pretty amazing stats. Below I have listed just of a few things that most of us aren’t aware of as business owners, but we should be: Google Searches Monthly: 11.944 Billion Twitter Users: 284 Million Monthly Active users Facebook Users: 1.35 Billion Active users Instagram Users: 200 Million Active users Projected B2C Ecommerce Sales Worldwide 2014: 1.5 Trillion dollars Based on these numbers, that continue to soar, you can quickly come to the realization of the importance of Branding and Brand building when planning your marketing strategy. My experience I have dealt with many clients over the years, some very forward thinking and dependant on technology, some not so much, but all the highly successful ones understand one thing, the need to change and to change quickly. This being said in order for a business to build a solid marketing and branding strategy there are a few items that should always be part of the mix. These items have not changed for many decades and need to be considered when building your brand. What’s in a name? As silly as this seems, your business name is of primary importance to your business and although it does not have to directly reflect what you do, there should be some relevance to it and some tie in. For e.g. Google is a household name, and although it may have a mathematical connotation to it meaning 1 followed by 100 zeros expressing the potential vastness of cyberspace. Let’s face it, to most, Google simply means to look, stare, glance, much of which we experience when using this Search Engine.   An interesting fact about Google: Did you know that as of the end of October 2014 there are more than 11.944 Billion Searches performed on just Google. So is there relevance to being visible on Google as a SMB? The answer ABSOLUTELY! What’s your Businesses goal? I’m not referring to the touchy feely stuff either. Not to be the best at what you do, not to give great service etc., this should be a given. I mean what is your central focus in the market place. For e.g. If you are a plumbing contractor, what is your main focus for your new plumbing company, is it higher end plumbing work with large homeowners, or is it mid-range pricing for renovation jobs? As an SMB you need to determine this focus before you start in order to set your goal up front. Now this is not to say that your business goals won’t change over time, but the reality is going into business without any goals could be fatal for your small business from the outset. So set some goals for yourself and try to stick with them. Determine where to market: Some geographic areas when starting a small business can be quite competitive and others not so much. You need to determine the area that you will focus your efforts to avoid as much competition as you can but to ensure that you are not calling businesses that aren’t high potential. This you need to determine up front. Let’s face it, there is no point in avoiding competition in a market that is not interested in your product or service. The great thing about today’s technology is that you can be very specific in when and where you market. You can utilize Pay Per Click campaigns and Optimize keywords etc. to target your specific market before you sales people even step outside the door. Remember your Website is your Business Billboard Ensure you utilize this very important tool to your maximum benefit. Ensure your website has photos and lots of details about your business. Speak to what you do and be specific. Also try to ensure that you have a video as the big 3 search engines love this data and for the most part considers it relevant. As well ensure your website is RESPONSIVE! This simply means that your website will be viewable on all platforms, including desktop computers, laptops and on all Smart Phone platforms. Unfortunately for most businesses today, most sites are not built with responsive technology and most clients will not spend any time on them as searching is particularly difficult. Build your brand and utilize sameness: Some things never change, standardizing your logo, your tag line and what you do in as many places that business is done, will do a world of good for your start-up. Areas such as your Website, your Facebook page, your Twitter page should all reflect the same look and feel and promote the same message. This is important not only from a branding perspective, but as time goes on it will define your business as an individual and although some of the above may change, ensure that you mirror the same information on all venues that you do business in. Article by Clint Thompson. Clint is the CEO of DigiHype Media Inc. located in Mississauga, Ontario, Canada Other sources: www.statista.com/.../number-of-monthly-active-facebook-users-worldwideurces: www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/ http://www.internetlivestats.com/internet-users/ www.statista.com/statistics/.../number-of-monthly-active-instagram-users http://expandedramblings.com/index.php/by-the-numbers-a-gigantic-list-of-google-stats-and-facts/ http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575      

2801, 2016

The Importance of Social Media Marketing

Everyone is on social media This is a term that you hear a lot today and it does ring true. Did you know that 74% of all internet users are on social media today? As for platforms, Facebook is the most popular with Twitter and Google+ close behind. As well, and from a demographic perspective, 18-29 year olds use social media sites the most, but interestingly enough the numbers within the 30+ age group is climbing fast. In addition and probably most interesting is that 25% of Facebook users don’t bother with privacy settings. For an advertiser or for a business posting information it opens up huge amount of opportunity and will allow this group of Facebook users to see all your ads and posts that are unblocked. Increase your exposure Did you know that over 95% of businesses who allocated at least 6 hours per week to their social media campaigns, saw an increase in exposure within a year? These businesses saw a large leap in sales and customers over time and benefited by improving their personal connections with their customers. Finding new customers In 2013 a reported 52% of marketers found new customers via Facebook and 43% found new customers via LinkedIn. This confirms that social media gives business a chance to connect with customers who are looking for products or services but don’t know where to look. Every second, 2 new members join LinkedIn. More chances to convert Every post you make on your social media page, the more recognition your business will get. When you gain a following, people will look for information about your products and news. Your company will gain more chances and will grow with every post and click. Now with click to buy buttons on social media, it’s even easier for your customers to buy from you. For more information on Social Media Management and some of the other services we offer, please feel free to contact DigiHype Media at info@digihypemedia.ca or call us at 905-901-3185 Sources: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ http://www.smartinsights.com/social-media-marketing/social-media-governance/social-media-marketing-effectiveness-2014/ https://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy http://www.webdam.com/2014-marketing-statistics-infographic/  

1901, 2016

Our New Website is Live!

DigiHype Media welcomes you to 2016 with a brand new website. Check out our various services and extensive portfolio to find out what we're all about. Whether it be a website, social media management, or even personal branding, we'll give your company exactly what it needs. Contact us today!

2410, 2016

Mobile phones have changed our lives

We live in a world of connectivity. Everywhere we go and with everything we do we have our faithful sidekick the smart phone. It’s almost hard to believe that the cell phone was only invented in 1973. Back then a Motorola employee Martin Cooper a senior engineer at Motorola at the time, called a rival telecommunications company Bell Labs in New Jersey as he stood in midtown Manhattan to tell them he was speaking to them via a mobile phone. This was the first cell phone call ever made. We’d all agree a lot has changed since then. From that 1.1 Kg phone, which in 1983 went on sale for a staggering $4,000.00 each, to today with the advent of smartphones, we see a remarkable change in the way we communicate and how dependent we are on this technology. From a technology perspective, smartphones rely on more than 250,000 separate patents today and more than 27% of up-streaming web traffic occurs on mobile phones alone. From Facebook, to Twitter to Instagram, up to 67% of smartphone owners use their phones to share pictures, videos or commentary on events happening in their community with 35% doing so frequently. Today the reality is that we can’t seem to live without this ever-improving technology. More persons use their cell phone than their desktop computer, in fact mobile now represents 65% of our overall digital media time. We can’t wait to see what the future holds for this exciting technology! Information from sources internal and the following: http://www.knowyourmobile.com/nokia/nokia-3310/19848/history-mobile-phones-1973-2008-handsets-made-it-all-happen http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

603, 2016

Website Maintenance and Updates

Many businesses believe that the only thing that matters when going digital is a good website. This is very important part of the marketing mix, however even more important is the ability to ensure that your website information is constantly up to date. No longer is it acceptable to build a website today and let it sit idle for years at a time with no new information. It is important to be aware that continuously updating your information on your website makes a favourable impression on the search engines. New content, including photos, videos and written information is a valuable source of new content for search engines and for your clients. With the need to deliver your message in an up to date and crisp way, the message you delivered 12 months ago may be irrelevant today and so a new message needs to be delivered replacing the old. Although your service or product may not have changed much over the time period, you need to ensure your information is fresh for anyone using search. At DigiHype Media, we have many clients that make continuous and almost monthly changes to their website and we love it! We remind our clients of the importance of fresh new content. These changes take very little time but the impact could be profound to anyone looking for relevant information. For more information on how DigiHype Media can assist your company, call 905-901-3185

3001, 2016

Reputation Management and what it means to Your Company

Have you ever sat on the telephone talking to your significant other trying to decide what to do and where to go on a Friday night? Once you decide on one particular idea the next step is to do a search online, either to find a venue or to look for Reviews. Once you’re settled on a spot to dine, you look to reviews to give you the inside scoop on what people think about the food, atmosphere, service etc. What happens when the Reviews are poor, say 2 out of 5, the chances are you are not going to visit that restaurant and you will continue your search in the same manner. Now I recognize that all entrepreneurs aren’t involved in the restaurant or food industry, however don’t for a second believe that there aren’t reviews online that can’t affect you. Today, reviews can affect all walks of business and can in fact affect your company’s revenue directly or indirectly. From Realtors and Insurance Agents to Repair shops and Doctors to name only a few. To understand that Consumers make purchase decisions based on reviews today is to understand Reputation Management. Reputation Management or as it is now call ORM, Online Reputation Management is the practice of shaping or in some cases re-shaping the public’s perception of a business. Let’s say your business is 10 years old and has had some great successes with sales and your employees all love you. That’s great and a testament to your successes and hard work. Let’s add however, that unfortunately your customer service is not great and a handful of your past customers have voiced their unhappy opinion of your business online, how would you deal with it? Believe me when I say, you need to deal with it. Long gone are the days when you could rely on current clients to make up for lost business, every single client, large or small is important to your continued success and here’s why, everyone can see how they feel about you. You next potential client doesn’t know about your great work or how you go the extra mile for your clients. They don’t know how great you are to your staff and how happy they are you’re they’re boss. Frankly and as harsh as this may sound, they don’t care, you’re reviews say otherwise. Reputation Management is an ongoing process of meeting with your clients online and developing your relationship in the view of the public. Good or bad, you need to face up to it. You also need to ensure that you monitor and are active on Social Media platforms where your clients may post reviews of your business. Be there and have a voice and let it be heard, your client's expect it. For more information on how DigiHype Media can assist you with your company’s Online Reputation, give us a call or drop us a line at info@digihypemedia.ca or call us at 905-901-3185 Article by: C. Thompson, VP Sales and Business Development, DigiHype Media Inc.

2901, 2016

Marketing and Branding for Small and Medium Sized Businesses

Twenty years ago and prior, building a brand name and developing a business strategy required a very different approach than today. With the internet being only in its’ infancy ( early 1991) where a URL at the time was referred to by its scientific name “Uniform Resource Locator”, businesses relied on tried and proven methods of developing their business name and their Brand Identity. We did much of our resource work in some historic places (and I joke…a bit), such as the Library, you could find volumes of information and indexes on business and “how to” deliver your brand and win clients as a small business. Some realities of doing business successfully and maintaining your base of clients was simply meeting and networking. There would be no better way of building business back in the day like simple meet and greets and Walk Ins. I remember some of my best clients and relationships that I have developed over the years were from walking in cold to an unknown business and striking up a great conversation with the business owner. Some of those conversations I can still remember (and I know I’m dating myself) from their challenges to their expertise to their struggle to build their own Empire. The love for their businesses and ventures were apparent and I learned a lot. My father (my favourite all time resource for all things Marketing) always said and I quote “God gave us two ears and one mouth so we could listen twice as much as we speak”. I can tell you that advice has always served me well to today. Think of any great conversation that you have had with some of your best clients and you will recall a few open ended questions that you asked that sparked some amazing feedback from your client. Much of this feedback that we learned we use in our presentations today, either as examples or as shared anecdotes. Since the 90’s, we have seen the introduction and meteoric rise of Internet use and even Social Media. Today there are more than 3 Billion people who use the internet on a daily basis. In addition with the advent of Social Media there are some pretty amazing stats. Below I have listed just of a few things that most of us aren’t aware of as business owners, but we should be: Google Searches Monthly: 11.944 Billion Twitter Users: 284 Million Monthly Active users Facebook Users: 1.35 Billion Active users Instagram Users: 200 Million Active users Projected B2C Ecommerce Sales Worldwide 2014: 1.5 Trillion dollars Based on these numbers, that continue to soar, you can quickly come to the realization of the importance of Branding and Brand building when planning your marketing strategy. My experience I have dealt with many clients over the years, some very forward thinking and dependant on technology, some not so much, but all the highly successful ones understand one thing, the need to change and to change quickly. This being said in order for a business to build a solid marketing and branding strategy there are a few items that should always be part of the mix. These items have not changed for many decades and need to be considered when building your brand. What’s in a name? As silly as this seems, your business name is of primary importance to your business and although it does not have to directly reflect what you do, there should be some relevance to it and some tie in. For e.g. Google is a household name, and although it may have a mathematical connotation to it meaning 1 followed by 100 zeros expressing the potential vastness of cyberspace. Let’s face it, to most, Google simply means to look, stare, glance, much of which we experience when using this Search Engine.   An interesting fact about Google: Did you know that as of the end of October 2014 there are more than 11.944 Billion Searches performed on just Google. So is there relevance to being visible on Google as a SMB? The answer ABSOLUTELY! What’s your Businesses goal? I’m not referring to the touchy feely stuff either. Not to be the best at what you do, not to give great service etc., this should be a given. I mean what is your central focus in the market place. For e.g. If you are a plumbing contractor, what is your main focus for your new plumbing company, is it higher end plumbing work with large homeowners, or is it mid-range pricing for renovation jobs? As an SMB you need to determine this focus before you start in order to set your goal up front. Now this is not to say that your business goals won’t change over time, but the reality is going into business without any goals could be fatal for your small business from the outset. So set some goals for yourself and try to stick with them. Determine where to market: Some geographic areas when starting a small business can be quite competitive and others not so much. You need to determine the area that you will focus your efforts to avoid as much competition as you can but to ensure that you are not calling businesses that aren’t high potential. This you need to determine up front. Let’s face it, there is no point in avoiding competition in a market that is not interested in your product or service. The great thing about today’s technology is that you can be very specific in when and where you market. You can utilize Pay Per Click campaigns and Optimize keywords etc. to target your specific market before you sales people even step outside the door. Remember your Website is your Business Billboard Ensure you utilize this very important tool to your maximum benefit. Ensure your website has photos and lots of details about your business. Speak to what you do and be specific. Also try to ensure that you have a video as the big 3 search engines love this data and for the most part considers it relevant. As well ensure your website is RESPONSIVE! This simply means that your website will be viewable on all platforms, including desktop computers, laptops and on all Smart Phone platforms. Unfortunately for most businesses today, most sites are not built with responsive technology and most clients will not spend any time on them as searching is particularly difficult. Build your brand and utilize sameness: Some things never change, standardizing your logo, your tag line and what you do in as many places that business is done, will do a world of good for your start-up. Areas such as your Website, your Facebook page, your Twitter page should all reflect the same look and feel and promote the same message. This is important not only from a branding perspective, but as time goes on it will define your business as an individual and although some of the above may change, ensure that you mirror the same information on all venues that you do business in. Article by Clint Thompson. Clint is the CEO of DigiHype Media Inc. located in Mississauga, Ontario, Canada Other sources: www.statista.com/.../number-of-monthly-active-facebook-users-worldwideurces: www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/ http://www.internetlivestats.com/internet-users/ www.statista.com/statistics/.../number-of-monthly-active-instagram-users http://expandedramblings.com/index.php/by-the-numbers-a-gigantic-list-of-google-stats-and-facts/ http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575      

2801, 2016

The Importance of Social Media Marketing

Everyone is on social media This is a term that you hear a lot today and it does ring true. Did you know that 74% of all internet users are on social media today? As for platforms, Facebook is the most popular with Twitter and Google+ close behind. As well, and from a demographic perspective, 18-29 year olds use social media sites the most, but interestingly enough the numbers within the 30+ age group is climbing fast. In addition and probably most interesting is that 25% of Facebook users don’t bother with privacy settings. For an advertiser or for a business posting information it opens up huge amount of opportunity and will allow this group of Facebook users to see all your ads and posts that are unblocked. Increase your exposure Did you know that over 95% of businesses who allocated at least 6 hours per week to their social media campaigns, saw an increase in exposure within a year? These businesses saw a large leap in sales and customers over time and benefited by improving their personal connections with their customers. Finding new customers In 2013 a reported 52% of marketers found new customers via Facebook and 43% found new customers via LinkedIn. This confirms that social media gives business a chance to connect with customers who are looking for products or services but don’t know where to look. Every second, 2 new members join LinkedIn. More chances to convert Every post you make on your social media page, the more recognition your business will get. When you gain a following, people will look for information about your products and news. Your company will gain more chances and will grow with every post and click. Now with click to buy buttons on social media, it’s even easier for your customers to buy from you. For more information on Social Media Management and some of the other services we offer, please feel free to contact DigiHype Media at info@digihypemedia.ca or call us at 905-901-3185 Sources: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ http://www.smartinsights.com/social-media-marketing/social-media-governance/social-media-marketing-effectiveness-2014/ https://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy http://www.webdam.com/2014-marketing-statistics-infographic/  

1901, 2016

Our New Website is Live!

DigiHype Media welcomes you to 2016 with a brand new website. Check out our various services and extensive portfolio to find out what we're all about. Whether it be a website, social media management, or even personal branding, we'll give your company exactly what it needs. Contact us today!