10 Reasons Why Branding Is Everything (When It Comes To Your Business)
Are You Ready To Make A Good First Impression?
We all know the importance of making a good first impression and if you get the chance, a second impression is just as important. But your brand design is your first impression, and the ease of use of your channels is your second impression. Before you get the chance to tell customers what your business is about, your brand will do that for you. A poorly executed brand image will be associated with things like “unprofessional” or “untrustworthy”, whereas a successful brand image will establish a sense of trust with your audience and will encourage them to continue connecting with your brand and seek more information.
Good design matters to your business, and here’s why:
Good Design Sells
Design is beneficial to make a meaningful impression and attract the right target market to your website. The colors and imagery of your design leave your viewers with an impression of your brand. Your brand is ultimately the determining factor as to whether customers will start/continue their relationship with your business. Having a quality design will make your business stand out, will make your brand more memorable and recognizable, and will eventually bring you more customers.
Good Design has the power to keep your brand memorable
Inconsistency within your brand image leads to confusion and leaves viewers unable to develop a solid understanding of who you are. For example, Instagram pages that have a consistent theme, have a positive effect on customers and tend to be more memorable than just a standard Instagram account. Consistent design shows that you are willing to put in the effort and provide aesthetic content centered around a particular theme or idea, making it easier for your viewers to remember what you look like and what you do.
Design allows your content to be user-friendly
If your business utilizes a website to sell a product or service, a user-friendly design is a must. If a customer has problems accessing or understanding your services due to non-user-friendly design, the likelihood of the user becoming a customer is drastically reduced. Make it easy for the customer to do business with you, otherwise, they probably won’t. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”
Make a good first impression
The best way to make a good first impression is with good design. When a customer is browsing the web for a product or service, the first thing they check out is your website. Every design decision you make when it comes to brand identity, such as type, tone of voice, color, and display methods, all contribute to the impression that your audience will experience when they view your website.
Design is what makes you stand out
People are attracted to aesthetic designs. If you put the effort in, people will notice. Your brand identity should be clear through your design and should help the customers understand what you do. The overall quality of your branding across your various platforms gives you a competitive advantage and sets you apart from the rest.
Design helps you communicate your brand values
A successful brand consists of a design that is able to visually establish who you are, what you are selling and who you want to attract, without overtly stating this to the customer. The customer should be able to gain an understanding of your brand values simply through your branding.
Design has the ability to motivate people to take action
Attractive and appealing design is at the cutting edge of the user experience. Well-thought design, with a clear call to action on your website will increase customer engagement, leading to higher click-through rates and converting leads into customers.
Design can inspire unique relationships
Simplicity and visual appeal attract individuals. If your social media account or website contributed to a positive user-experience while constantly providing meaningful and unique content, users will develop higher levels of trust with your brand and are more likely to maintain a relationship with your business.
Attract the right target market
A customer is willing to pay more for a product/service if they believe that they are receiving value beyond the direct benefits of the product or service. For example, the direct benefit of a jacket is that it keeps you warm, beyond that, there is value such as style and a brand that allows the customer to maintain a particular image. Customers invest in brands that reflect their lifestyle, interests and story. A beautiful design has the ability to contribute to the value of a product if you do it the right way.
Stay on top of trends
Design is an ever-changing concept. Your brand’s design is a way to show off your understanding of the current marketplace in addition to your ability to provide fresh content that is appealing to your target audience’s changing demands. Social media is one of the best and fastest ways to stay on top of trends that you can incorporate in your branding. Know what your customers expect to see and impress them.
Are You Ready To Start Branding?
A poor design, is one of the fastest ways to drop the ball on customer acquisition. If the perception of your audience develops in a negative way due to your brand design, you may never get the chance to tell them what your business is all about, and you will have lost customers before you even knew you had leads.
Developing your brand design takes a lot of thought, but the difference between a good design and a bad design could change your whole business.