These days, it’s completely normal for consumers to judge a business based on their social media presence. Each social platform has its own benefits that can help a business grow. Out of all the social media platforms out there, Instagram is a powerful tool especially for creating visual content for businesses.
Currently, with more than 300 million active users, Instagram has caught the attention of large and small businesses.
Do you think having an Instagram presence is important for your business?
Take a look at these 3 unexpected benefits to consider, when it comes to Instagram!
1) Learn About Your Audience
People enjoy sharing photos of your business and often they geotag the location. A great example of this is with restaurants. People love sharing their meals on Instagram and they share with their followers what they are eating while also tagging your location. From this process, you’ll be able to see what these people are indulging in the most and you can even feature this content on your feed.
Understanding your audience is important, as it will help your business know what is working and what might need improvement.
2) Connect With Your Consumers
It’s crucial to connect with customers online so that they are engaged. Instagram is a great platform that you can use to connect with customers as you’re able to listen to feedback and build relationships through conversations.
Don’t forget to stay active on Instagram so that customers know that you’re always actively listening to any of their concerns or feedback. Connecting with your customers will not only help the bottom line but also create a community.
3) Generate Sales Online
Creating aesthetically pleasing images will help you promote your products and even highlight services in an easy and affordable manner. Instagram even has a new feature called Instagram Checkout where once you find a product you love, you can now buy it without leaving the app. This provides convenience for customers since transactions are made quickly and seamlessly.
Get your Business on Instagram!
Be careful to not fill your entire feed with products photos and make sure your feed is balanced so that your audience is not overwhelmed with sales posts.
There you have it – These are ways on how Instagram can help your business flourish and grow online.
What Do You Think?
If you think we missed any benefits of branding and design, let us know in the comments!
If you need help taking your business online, contact us today, DigiHype Media can help!
Follow us @digihypemedia on Twitter and Instagram or visit our website at https://digihypemedia.ca/ for more