Did you know that 61.9% of adults celebrate St. Patrick’s Day (Larrydegaris, 2024)? This festive occasion isn’t just about wearing green, it’s a golden opportunity for brands to connect with their audience in fun and memorable ways. In this post, we’ll explore three campaigns that showcase how brands can embrace the holiday spirit and engage their customers. Ready to be inspired? Let’s go!
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Guinness x Nick Offerman – Wears it Well (2020)
When Guinness teamed up with Parks and Recreation actor Nick Offerman in 2020, they brought the fun with a comedic twist. Offerman, who claims St. Patrick’s Day is his favorite, took over Guinness’s Instagram account, counting down to March 17th with witty trivia, food pairings, and, of course, tips on pouring the perfect pint of Guinness (Guinness St. Patrick’s Day — Chris Shreve, n.d.). Through cheeky and hilarious video snippets, the campaign showcased a more playful side of the brand, creating excitement and engaging audiences in the lead-up to the big day.
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Starbucks – St. Patrick’s Day Drink Launch (2024)
Sandwich board at Starbucks – Instagram/FabArtNYC
Starbucks knows how to celebrate a holiday, and their St. Patrick’s Day campaign was no exception. Every year, they roll out a limited-edition green drink, and in 2024, it was the Luck of the Matcha Crème Frappuccino (Harling, 2024). With its vibrant green color and fun flavor, Starbucks tapped into the festive spirit, giving customers a special treat to enjoy while celebrating. The launch generated a wave of excitement, with numerous articles and social media content featuring people trying out the new drink. This simple yet effective campaign not only fueled online conversations but also kept Starbucks at the forefront of seasonal, fun drinks.
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McDonald’s – Shamrock Shake (Since 1970)
McDonald’s Shamrock Shake never fails to stir up excitement each spring. First introduced in 1970 as a charity promotion, the minty milkshake has become a fan favorite, with its sales helping to fund the first Ronald McDonald House (Halloran, 2024). Over the years, McDonald’s has continued to have fun with the promotion, and in 2022, they took things a step further. The brand revealed the secret behind the shake’s signature green color: Hex color #cbf2ac. They’ve encouraged followers to create and share their own Shamrock Shake fan art using the hue. This clever user-generated content (UGC) campaign not only sparked creativity but also led to fun and engaging interactions in the comments, proving how well McDonald’s taps into the community vibe.
X/McDonalds
Boost Your Business Sales with St.Patricks Day
St. Patrick’s Day campaigns are a perfect opportunity for brands to have fun and connect with their audience in creative ways. Whether it’s through humor, exclusive drinks, or engaging fan art, these brands know how to capture attention. Now it’s your turn! How will your brand stand out this St. Patrick’s Day? At Digihype, we specialize in creating bold, memorable campaigns that get people talking. Reach out to us today!
References
Guinness St. Patrick’s Day — Chris Shreve. (n.d.). Chris Shreve. https://www.chrisshreve.net/work/offerman
Halloran, H. (2024, March 15). Shamrocks & Storytelling: Our Favorite St. Patrick’s Day Campaigns. WB Marketing. https://wbmarketing.com/shamrocks-storytelling-our-favorite-st-patricks-day-campaigns/
Harling, D. (2024, March 13). Starbucks is giving away its new St. Patrick’s Day drink. Delish. https://www.delish.com/food-news/a60178000/starbucks-new-drink-st-patricks-day/
Larrydegaris. (2024, March 6). St. Patrick’s Day Celebrations Soar in Popularity and Spending. Medill Spiegel Research Center. https://spiegel.medill.northwestern.edu/st-patricks-day-celebrations-soar/?utm_source=chatgpt.com
