3 Mistakes New Businesses Make On Social Media (and How to Avoid them)

Social media serves as a dynamic arena for brand growth and customer engagement. However, traversing this landscape can be as tricky as mastering a new dance move. As a seasoned Canadian digital marketing agency, we’ve seen fledgling businesses fall into some all-too-common traps on social media. Let’s explore the top three mistakes we often see new businesses make on social media and how you can avoid them!


  1. Neglecting Strategy on Social Media

Picture this: you set out on a journey without a map or a destination in mind. The same happens when businesses plunge into social media without a defined strategy. Many new ventures make the mistake of underestimating the importance of a well-crafted social media plan. A strategic approach outlines your goals, target audience, content themes, posting schedule, and metrics for success. It’s like having a GPS guiding you through the social media landscape. 


Working with a digital marketing agency provides you with seasoned strategists who can tailor a roadmap for your unique business objectives.


  1. Neglecting Platform-Specific Social Media Content

Imagine wearing a tuxedo to a beach party—it’s a little awkward, right? Akin to that, businesses often create uniform content for every social media platform, disregarding the distinct flavors of each one. Each platform has its own language, audience, and content preferences. New businesses sometimes miss this crucial point and end up with content that falls flat. 


An experienced digital marketing agency understands these nuances and can tailor content that speaks the language of each platform, maximizing engagement and impact.


  1. Disregarding Audience Interaction on Social Media

Imagine attending a party and not saying a word to anyone. Social media without engagement is somewhat similar. Some new businesses focus solely on posting content and overlook the interactive aspect of these platforms. Ignoring comments, messages, and mentions robs you of opportunities to connect with your audience on a personal level. Engaging with your audience on social media humanizes your brand and fosters lasting relationships. 


A digital marketing agency can help you establish a two-way communication channel that enhances brand loyalty and customer trust.


Why Partnering with a Digital Marketing Agency Makes All the Difference:

As you’ve seen, these social media mistakes can trip up even the most well-intentioned new businesses. That’s where a seasoned digital marketing agency enters the chat. By collaborating with experts who’ve navigated the social media landscape for years, you’re equipped with insights, strategies, and techniques that can elevate your social media game. Working with a digital marketing agency offers you a tailored approach that aligns with your business goals, allowing you to sidestep these pitfalls and fast-track your journey toward social media success.


Embarking on your social media journey armed with the knowledge of these common pitfalls is a savvy move. Yet, journeying with the guidance of a reputable Canadian digital marketing agency is a game-changer. So, why tackle these challenges alone when you can harness the expertise of social media marketing experts who’ve seen it all? Remember, it’s not just about avoiding mistakes; it’s about propelling your business toward social media excellence. 

Your brand deserves the spotlight and DigiHype Media will help you shine.