4 Way to improve your Businesses Social Media and Website SEO

When was the last time you tried a new product or service without searching for them first? Maybe it was to check prices or to see the reviews they got – whatever makes you feel more comfortable with purchasing from them. Do you remember what you thought when you couldn’t find any information, or when the information you did find was lackluster? You probably searched for another company – and that’s exactly what people are doing with yours!


A major reason consumers won’t buy from a business is that they 1) can’t find them or 2) can’t find the information they need from them. This is where search engine optimization comes in! SEO is the system of keywords and copy that search engines and social media platforms use to push your business to the people searching for it. When your content isn’t search engine optimized well, people won’t be able to find your business – and that means they won’t be able to buy from you.


Here are 4 quick tips to improve your website and social media SEO to make sure you get found: 


Why You Need SEO – understanding keywords to create copy that helps your business rank higher on search engines is important.


How to Optimize Your Website – there are 3 easy ways you can optimize your website right now to help rank higher on search engines.


Focus On Accessibility – When you make your website accessible to those who need it the most, you also improve your SEO ranking on search engines and social media. 


Utilize Social Media Search Functions – It used to be that you had to use hashtags to get people to find your content. Now that social media apps like Instagram and TikTok are using search functions, it’s important to create content that can be found with accurate keywords.


Related: How to Make Your E-Commerce Website Rank Higher On Search Engines | How Your Local Canadian Business Can Benefit From An SEO Strategy | 3 Ways SEO Benefits Your Local Canadian Business