The Internet is undoubtedly the next marketing frontier. Just imagine spending as little as 5-7 hours in a week to increase your business’ online presence. That’s why, social media marketing is the new marketing trend with 9 out of 10 businesses having some sort of campaign on social media.
Most people recognise the potential in social media marketing. The benefits are more than just increasing sales. If you already know about it and are doing it, this article is not for you. But if you are a business owner or part of an organization without a presence, continue reading.
For ease of understanding, social media marketing is a type of online marketing, specifically focusing on social networking sites like Facebook, Google+ and Instagram.
Related: 6 Ways You can Increase Engagement On Instagram
1. Increased Brand Awareness
Gaining recognition for your brand is one the most important goals of any business. Everybody wants to be famous, don’t they? The better the awareness, the greater the credibility. Customers don’t trust products they don’t know about and vice versa. But don’t fret. Social media has come to the rescue.
If there is one thing the internet has it’s an abundance of traffic. You can have an account for your brand on Twitter, Instagram or Facebook and regular postings on these platforms will allow your business to better interact with potential customers. This makes customers feel more valued and increases your credibility!
2. Better Search Engine Results
It is true that having a social media page doesn’t directly increase your search engine rankings. But it will increase your networks traffic. If you properly manage your page and have strong content that catches the eye, people will often visit and link back to you. Little instances like this will help you rise in your search engine rankings.
So that’s why social media is so important because the more traffic you get the more credible you will become to search engines! So get all of your employees and business partners to like and share your page and posts.
In addition, keep all the search engines in mind but let’s be real… when it comes to search, Google beats everyone else!
And this makes it even harder to show up higher and why it’s so important because how many people go past page 1 to find their desired results?
3. Improved Brand Loyalty
By using social media as a marketing platform, you create a voice for your company. Social media is a medium where you can converse and inform your customers honestly.
So good customer service is highly appreciated by the masses on social media. So that’s why it’s important to regularly engage with your customers, build trust, and improve your reputation while growing your community.
Social media will help you build a loyal customer base, if you put in the work!
4. Cost-Efficient Marketing Tactics
Social media is one of the easiest and most cost-effective ways to promote your brand to a larger crowd. So whatever your budget is social media makes it possible to grow your brand to the masses!
5. Understanding Your Customers
Building a community is nice but the main focus for social media at the end of the day is to increase sales. But how does social media help you generate sales? Well, social media help you understand what your customers are actually interested in!
By engaging in social listening, and talking with the customers, social media gives your customers a voice that you can use to improve your business offerings! Social media gives you a better understanding about your customers and their needs!
Related: Why You Should Use Social Media to Promote Your Business
Grow Your Brand On Social Media
So if you were on the edge about investing in your brands social media marketing strategy, we hope you NOW understand the benefits!
If you need help with growing your brand on social media, we are just a phone call away!
What Do You Think?
If you think we missed a social media marketing benefit, let us know in the comments!
If you need help taking your business online, contact us today, Digihype Media can help!