Social media can be overwhelming for business owners! When you have so much on your mind – invoices, products, customers, employees – adding social media onto it can be the last thing you want. But that is a big mistake! 

Social media is an important aspect of your business – it can help you boost leads and sales at a fraction of the cost of traditional marketing. 

Here are 6 tips to improve the presence your business has right now!

1. Get on the Right Social Media Platform

Depending on the nature of your business, you may find it more beneficial to be on all platforms or only one. Start with finding out who your demographic is! Once you know who your audience is, it’ll be easier to narrow down the platform you’ll use to reach them. 

2. Create Valuable Content

Social media is a great way to tell your business story while educating audiences on how you can help them. People purchase through emotion – use social media to build a connection with valuable content that does more than sell. 

3. Keep it Consistent

In our opinion, one of the most common that is harmful to your business reputation is posting and ghosting. How you show up on social media is how people believe working with your business will be like. Utilize all social media platform tools available, and create a content calendar for consistency.

4. Direct Customers 

Improve conversion rates by directing consumers towards your business website using social media. Advertise sales and promotions on social media with captions or links to your website. 

5. Understand Your Analytics

Social media is a free market research tool! Analytics provide valuable information about your audience; knowing your demographic will improve your content and advertising campaign strategy. 

6. Use Social SEO 

Social SEO has been growing as more social media platforms switch to a search engine-based algorithm. Using specific hashtags and keywords will improve the likelihood of your business ranking higher on search engines, and your content will be recommended to more accounts.