Increase your instagram engagement - DigiHype Media (Mississauga Digital Marketing)

Instagram Engagement Tips

As social media continues to become an increasingly important tool in online marketing, it is important to utilize the various platforms for their respective purposes. Instagram is currently one of the most popular social media platforms comprised of over 800 million users to date, 60% which are between the ages of 18 and 29.

But along with its popularity, the apparatus of Instagram provides the perfect setup for marketing a business online. Although Instagram is a free platform to use, gaining a following is no easy task and it requires strategy.

Related: 10 Things You Should Do Before Posting On Social Media (E-Book)

So if you are looking to increase engagement on your Instagram account while growing your following here are 6 tips to help you on your journey.

1. Create Unique Posts

Having interesting Instagram posts are a crucial piece to the puzzle when you are trying to increase engagement. This is due to the fact that people will follow a page with content that is intriguing in regards to education or entertainment. Whether it is an interesting article or an elaborate infographic, an Instagram post must be able to catch and captivate people scrolling through their newsfeeds while giving them an incentive to follow.

2. Consistency Is Everything

Consistency is key for maintaining and growing your followers on Instagram. In addition, posting consistently will also increase your likelihood of showing up on the Instagram “Explore Page” and “Search Result pages”.  Thus, maintaining a set Instagram posting schedule will help you establish a strategic advantage when utilizing Instagram. So whether you plan on posting hourly or daily, the first step to success is to define a set posting schedule that will keep your followers interested and eagerly waiting for more amazing content!

3. Popular #Hashtags

Properly utilizing hashtags on Instagram is very beneficial for your page, as hashtags will not only help you increase your exposure but also increase your engagement. This is due to the fact that your posts will show up on the Instagram explore page more often, but the selective and proper use of hashtags will expand the reach of your posts. Furthermore, it is important that each hashtag is relevant to the given post as well as your business.

In addition, your hashtags should be related to your niche and industry, as you want to attract users that would be interested in your business. So don’t underestimate the power of hashtags because it will fuel your organic growth!

4. Follower Ratio

Maintaining a solid follower ratio is extremely important for your Instagram pages success. This is because one of the first things a user will look at when following your page is your follower ratio. Users regularly look at an accounts follower ratio” to gain insights on a pages popularity and reputation. So it is ideal that your page has an equal ratio or more followers than the following ratio.

Although it is difficult to see the importance of this concept, this subtle comparison of numbers provides some important insight into the general “health” of your page. For example, this could show a user that you are willing to follow them back if they were to follow you or if you have more followers than people you follow, users may be intrigued to join the community. 

So remember first impressions go a long way in the world of online marketing.

5. Engaging Content

This tip is perhaps the most important of all. A great way to increase engagement is to specifically engage with other users on Instagram. This could be through the types of posts you create, replying to comments or commenting on other peoples content.

For example, if you want to increase engagement on your page you could have a giveaway which requires a follow, like or comment to your page. But aside from giveaways, your regular posts should promote engagement. You can do this by utilizing multiple choice questions or fill in the blank statements on your posts to encourage your followers to comment on the post.

It is important to think of engagement as a conversation, as you will get out as much as you put in yourself.

6. Page Shoutouts

This final tip is a simple one and a great way to get some new followers interested in your page.

Simply, contact other pages within your niche or industry and organize a reciprocal Instagram shoutout to increase exposure and engagement with your page and the other person’s page. For example, posting about another page’s giveaway and having them do the same thing with yours will increase exposure for both business’ involved which makes it a win-win situation for all parties.

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Start Growing Your Instagram Account Today

Instagram is an essential tool for connecting with your target audience while capturing new leads. So if you want to get an edge on your competitors when it comes to growing your Instagram page while increasing engagement it is important you remember these tips.  Make sure you create unique posts, post consistently, use hashtags, maintain your ratio, engage with others and utilize Instagram shoutouts. These tips will not only help you increase engagement but they will help you grow!

So Goodluck on growing your Instagram account and remember it takes time, so put in the work today to reap the benefits tomorrow!

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