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Why Your Canadian Business Needs An AODA Compliant Website
Did you know that Ontario has an Act in place that means your business could face a huge fine if you fail to make your website accessible according to specific guidelines? There is a digital divide happening in the internet world: People with disabilities use the internet less frequently [...]
How the Covid-19 Pandemic Impacted Canadian Businesses
"It’s hard to believe we’ve come this far and more than two years have passed, since the realization of a pandemic. I remember on March 5th, 2020, when I had an emergency staff meeting with our team to discuss the Covid 19 virus and the ramifications of it potentially spreading [...]
Why Your Canadian Business Should Hire A Digital Marketing Agency
If your business doesn’t have an online presence, it may as well not exist! Digital platforms have become a prominent part of our everyday lives; 97% of search engine users search for local businesses, so it’s vital to ensure your business can be found online. The world of business [...]
Why businesses need to take advantage of online advertising
The year was 1994 and internet users everywhere experienced something new for the very first time in the 11 years since the birth of the web: digital advertising. Considered the “voice of emerging digital culture”, Wired.com was the first company to create an online advertisement. On October 27, 1994 [...]
How Businesses are Pivoting from In-Store to Online Experiences
Woman online shopping on smart phone fashion clothes at home The new normal comes with new consumer habits! The last two years have been very difficult for local businesses - with the unpredictable lockdowns, supply chain issues, and shifting business landscape, it’s no wonder that so [...]
How to Make Your E-commerce Website Rank Higher on Search Engines
Knowing why you need an e-commerce website for your business is great - where most business owners get stuck is on the HOW! HOW do I get my business to show up on Google? HOW do I let my customers know I have an online business? HOW do I [...]