Increase Valentine’s Day Sales with Marketing Strategies for Couples (And Singles)

Yes, since January 5th, life has been painted red. Heart-shaped plush toys are everywhere, and big chocolate boxes are out. You know what that means? Valentine’s Day is getting ready to take over. But don’t be fooled! Valentine’s Day isn’t just for couples anymore. With 86% of millennials aged 23-29 spending more on gifts than any other generation (Dimitriou, 2025), there’s a golden opportunity to target both lovebirds and solo celebrants this season. With the right marketing strategy, you can tap into the hearts of everyone.

Appeal to the Romantic Couple’s Market

Valentine’s Day presents a fantastic opportunity to create memorable experiences for couples. Special bundles designed for two, like dinner sets, matching products, or exclusive shared experiences, can make your offerings stand out. Additionally, curating thoughtful gift guides can ease the stress of shopping during the season of love. Include ideas that cater to a range of preferences, like personalized keepsakes and romantic getaways or even practical gifts that make everyday life more special.

For more ideas on crafting engaging content, check out our blog post, The Power of Content Marketing: How to Create Engaging Content.

Don’t Forget About the Singles!

With more than 40% of Canadians identifying as single( Marry or Mingle: The Risks and Rewards of Being Single, 2023), the market for celebrating solo love is bigger than you might think. Embracing singlehood can be a game-changer for your business. Consider promoting deals that focus on self-love, like luxurious spa packages, high-end skincare, cozy blankets, or even curated subscription boxes designed to bring joy and relaxation.

For a more playful approach, hosting an “Anti-Valentine’s” campaign can work perfectly. Celebrate independence with quirky offers or unique events. Discounts on solo dining experiences, for instance, could create a buzz while making customers feel seen and appreciated.

Bonus Tip: Microsites and Landing Pages

Want to go the extra mile? Create a dedicated Valentine’s Day microsite or landing page. Showcase all your offers in one place for easy navigation. Customers will appreciate the convenience (Valentine’s Day Digital Marketing Strategies and Best Practices, n.d.).

Valentine’s Day is no longer just for couples. With a little creativity, you can craft marketing strategies that speak to everyone. Celebrate love in all its forms: romantic, platonic, or self-love! Let Digihype Media help you craft the perfect inclusive marketing strategy to make this Valentine’s Day your most successful yet!

Sources:

Dimitriou, M. (2025, January 13). Top Valentine’s Statistics & Facts for Marketers [2025]. Email Marketing Automation Platform for Thriving Businesses. https://moosend.com/blog/valentines-statistics/

Marry or mingle: The risks and rewards of being single. (2023, February 14). Dalhousie News. https://www.dal.ca/news/2023/02/14/valentines-day-2023-marriage-single.html#:~:text=More%20than%2040%20per%20cent,households%20(25.3%20per%20cent).

Valentine’s day digital marketing strategies and best practices. (n.d.). https://www.adjust.com/blog/10-valentine-s-day-digital-marketing-strategies/