From Regional to National – Association of Pharmacy Technicians
From Regional to National – Association of Pharmacy Technicianstechsupport2024-01-30T17:11:44+00:00
5 Year Program
A Mississauga based regional association focused on the development and training of Pharmacy Technicians. Their long term goal was to become a National Association and to become the de facto source of Information, Training and News in the field of Pharmacy Technicians.
Client was spending large amounts of money on marketing with no return
Client unhappy with the lack of growth that they have received, even though several years have been vested in other large marketing companies
Client very unhappy with the poor ROI being received. Not visible on any search engines.
Client very unhappy with the poor customer service
Website not driving enough activity and visitors
No options for social media communication. If available, very limited and very expensive.
Cost to optimize their website, out of reach
Create a new digital strategy.
Rebuild a new fully functional mobile, responsive website and add a database to new platform
Create a branded social media marketing approach, on Facebook, Twitter, Instagram and Linkedin in order to push content
Add Search Optimization adjusted to focus more on a national platform and not regional