5 Year Program

A Mississauga based regional association focused on the development and training of Pharmacy Technicians. Their long term goal was to become a National Association and to become the de facto source of Information, Training and News in the field of Pharmacy Technicians.

Challenges

  • Client was spending large amounts of money on marketing with no return

  • Client unhappy with the lack of growth that they have received, even though several years have been vested in other large marketing companies

  • Client very unhappy with the poor ROI being received. Not visible on any search engines.

  • Client very unhappy with the poor customer service

  • Website not driving enough activity and visitors

  • No options for social media communication. If available, very limited and very expensive.

  • Cost to optimize their website, out of reach

Our Solution

  • Create a new digital strategy.

  • Rebuild a new fully functional mobile, responsive website and add a database to new platform

  • Create a branded social media marketing approach, on Facebook, Twitter, Instagram and Linkedin in order to push content

  • Add Search Optimization adjusted to focus more on a national platform and not regional