The holidays are the most wonderful, and busiest, time of the year. Having a solid marketing calendar can be your ticket to keeping things on track and supporting your holiday marketing strategy. Whether you’re a seasoned marketer or just diving into holiday campaigns, this guide will help you prepare for [...]
Do Businesses Benefit From Social Media Advertising? Organic Content + Advertising on Social Media = the perfect formula to grow your business! Organic content is necessary to educate potential customers while nurturing the current audience you have. Social media marketing is a cost-effective way for businesses to reach new [...]
Consumers and businesses alike have been feeling the effects of a recession, and this can lead to knee-jerk reactions with long-term consequences. When customers feel the pinch, they spend less on luxury items in favour of essentials, which obviously affects businesses. Some businesses will panic at their reduced profits and [...]
It’s not unusual to see Christmas decorations alongside Halloween costumes, which is why businesses need to get a head start on their holiday marketing. Experts predict that total retail sales for the holiday season will hit record numbers of $1.47 trillion, with a lot of traffic being generated by social [...]
Is your business ready for Black Friday on November 25? Many businesses see at least 25% of their revenue come from Black Friday to Christmas as consumers take advantage of sales before the holidays. It’s important to set your social media campaign up effectively to reach the most people and [...]
It’s no secret that small businesses have been struggling since the pandemic. Did you know that as of September 26, it’s estimated that only 40% of small businesses are making normal sales? As the backbone of so many communities, small businesses need our support more than ever - which is [...]
The leaves are just starting to fall, but already we’re seeing Christmas decorations in stores! Every year consumers begin shopping earlier for the holiday season to avoid last-minute stress. With the evolution of social media as an e-commerce tool, businesses need to plan their holiday marketing strategy to reach the [...]
If your business doesn’t have an online presence, it may as well not exist! Digital platforms have become a prominent part of our everyday lives; 97% of search engine users search for local businesses, so it’s vital to ensure your business can be found online. The world of business [...]
The year was 1994 and internet users everywhere experienced something new for the very first time in the 11 years since the birth of the web: digital advertising. Considered the “voice of emerging digital culture”, Wired.com was the first company to create an online advertisement. On October 27, 1994 [...]
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