As the scent of freshly sharpened pencils fills the air and the days of summer slowly wind down, a new kind of buzz begins to build: Back-to-School season! It’s not just about textbooks and new backpacks; it’s a massive retail event that signals a significant shift in consumer behaviour and [...]
Are you ready to engage your customers like never before? What if your customers could interact with your products before making a purchase? That vision becomes a reality with AR, creating immersive experiences that can significantly enhance customer engagement and drive sales. Interactive content generates 52.6% more engagement than static [...]
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou. In a world where attention is fleeting and competition is fierce, brands are constantly seeking ways to stand out. The answer? Emotion. Storytelling has always [...]
Did you know that 61.9% of adults celebrate St. Patrick's Day (Larrydegaris, 2024)? This festive occasion isn't just about wearing green, it's a golden opportunity for brands to connect with their audience in fun and memorable ways. In this post, we'll explore three campaigns that showcase how brands can embrace [...]
Why Representation in Digital Marketing Matters Did you know that inclusive portrayals of people in advertising can increase brand loyalty and engagement, resulting in a 3.5% boost in short-term sales and up to 16.3% in long-term growth (Valeria Piaggio, 2024). Despite this, women remain underrepresented in advertising and media. International [...]
The holidays are the most wonderful, and busiest, time of the year. Having a solid marketing calendar can be your ticket to keeping things on track and supporting your holiday marketing strategy. Whether you’re a seasoned marketer or just diving into holiday campaigns, this guide will help you prepare for [...]
Do Businesses Benefit From Social Media Advertising? Organic Content + Advertising on Social Media = the perfect formula to grow your business! Organic content is necessary to educate potential customers while nurturing the current audience you have. Social media marketing is a cost-effective way for businesses to reach new [...]
Consumers and businesses alike have been feeling the effects of a recession, and this can lead to knee-jerk reactions with long-term consequences. When customers feel the pinch, they spend less on luxury items in favour of essentials, which obviously affects businesses. Some businesses will panic at their reduced profits and [...]
It’s not unusual to see Christmas decorations alongside Halloween costumes, which is why businesses need to get a head start on their holiday marketing. Experts predict that total retail sales for the holiday season will hit record numbers of $1.47 trillion, with a lot of traffic being generated by social [...]
Is your business ready for Black Friday on November 25? Many businesses see at least 25% of their revenue come from Black Friday to Christmas as consumers take advantage of sales before the holidays. It’s important to set your social media campaign up effectively to reach the most people and [...]
Email:
info@digihypemedia.ca
Address:
120 Main Street, Unit 4, Cambridge, Ontario, Canada, N1R 1W1
Hours:
Monday-Friday 9am-5pm
Copyright 2025 | Powered by DigiHype Media
