Making your website accessible takes strategy and intention! The WCAG 2.0 lays out the international standard developed by the World Wide Web Consortium (W3) for web accessibility. These standards are the guidelines for the Accessibility for Ontarians with Disabilities Act (AODA). If your business has a website that is [...]
Save on Websites and Social Media Packages this Black Friday When Black Friday rolls around, business owners are so focused on how to reach more customers that they forget about themselves! It’s important to take advantage of digital marketing to connect with your ideal customers A great digital presence [...]
It’s no secret that small businesses have been struggling since the pandemic. Did you know that as of September 26, it’s estimated that only 40% of small businesses are making normal sales? As the backbone of so many communities, small businesses need our support more than ever - which is [...]
When was the last time you tried a new product or service without searching for them first? Maybe it was to check prices or to see the reviews they got - whatever makes you feel more comfortable with purchasing from them. Do you remember what you thought when you couldn’t [...]
Between changing algorithms and glitches (ahem, looking at you Insta) it’s important to have a strategy for each social media platform that your business has an account on. There’s a reason social media is called a ‘network’; they attract different demographics for different reasons. Check out these tips to [...]
Not many people associate Halloween with sales, but if businesses are smart they can take advantage of trends and working with local businesses to boost brand awareness. Using Halloween to bring in new customers and promote your business will also help increase your conversion rate during Black Friday and [...]
The leaves are just starting to fall, but already we’re seeing Christmas decorations in stores! Every year consumers begin shopping earlier for the holiday season to avoid last-minute stress. With the evolution of social media as an e-commerce tool, businesses need to plan their holiday marketing strategy to reach the [...]
There are a few different ways to find out if your website is compliant with the Accessibility for Ontarians with Disabilities Act (AODA) and therefore accessible to people with disabilities. You can use an automated checker which scans the website using AI, but the downside is the software is [...]
EXTRA EXTRA READ ALL ABOUT IT! If you are a marketer or business owner in Canada, you know it can be challenging to keep up with all of the changes announced in digital marketing! Since having a solid digital presence is vital to running a successful business these days, [...]
In a world where 85% of shoppers read reviews or research before making a purchase, your business MUST be online! If it isn’t, people won’t find you when they look up the service you offer before deciding which company to purchase from or work with. There are so many [...]
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