You don’t need to reinvent the wheel when it comes to marketing - at least, not when you’re first starting out. As a small business owner, your time and energy are precious - and when time literally equals money, you don’t have any to waste! Traditional digital marketing agencies [...]
Changing post requirements, complicated algorithms, confusing analytics…it’s no wonder business owners get overwhelmed on how to effectively use social media! Each week there seems to be a new app popping up, but many businesses have found success on the following platforms due to their large number of active users: [...]
If your business doesn’t have an online presence, it may as well not exist! Digital platforms have become a prominent part of our everyday lives; 97% of search engine users search for local businesses, so it’s vital to ensure your business can be found online. The world of business [...]
The year was 1994 and internet users everywhere experienced something new for the very first time in the 11 years since the birth of the web: digital advertising. Considered the “voice of emerging digital culture”, Wired.com was the first company to create an online advertisement. On October 27, 1994 [...]
With online shopping growing steadily year-after-year, businesses all over the world are realizing that a higher ranking on search engine results equals more revenue! With 75% of online searchers never clicking past the first page, it’s important for local Canadian businesses to optimize their website for better search engine [...]
As of January 2022, more than half of the world’s population uses social media - that’s over 4.55 billion people! With so many users, the marketing opportunities for local Canadian businesses to reach people all over the world are endless. One of the most effective and cost-efficient ways for business [...]
Gone are the days of window-shopping and mall-crawling - it’s estimated that 70% of website visits are made on mobile devices, where customers will take less than an hour to decide if they want to “Add to Cart”. Considering there are over 24 million e-commerce websites available, it’s no [...]
Did you know that over 90% of your customers' online experiences begin with a search engine? That means that your business needs to utilize search engine optimization (SEO) to be findable online in order to get more clicks on your website! If you don’t know the benefits of [...]
We know that if you own a local construction, renovation or contracting company, you are genuinely focused on providing quality service due to the nature of your work. So it can be easy to neglect your local company’s online presence which could result in missed opportunities! We’re here to give [...]
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