Your social media profiles are like your online business card. They are the first impression you make on potential customers and clients, and it’s crucial to make an impact that lasts. It’s easy to think a few posts will be enough, but there’s more to it than that. Here are [...]
Each week, DigiHype Media presents strategic marketing tips for a different industry! This week we are focusing on how to grow your restaurant business while retaining loyal customers. Marketing plays a crucial role in the success of any restaurant business. With competition increasing every day, it is essential to have [...]
Exciting things are happening at DigiHype Media, and we want to share the news with you! We have a new office in the Cambridge/Kitchener/Waterloo area. Making this move will help us serve more local businesses with our digital marketing services. We’re thrilled to work with more new clients in [...]
Consumers and businesses alike have been feeling the effects of a recession, and this can lead to knee-jerk reactions with long-term consequences. When customers feel the pinch, they spend less on luxury items in favour of essentials, which obviously affects businesses. Some businesses will panic at their reduced profits and [...]
It’s not unusual to see Christmas decorations alongside Halloween costumes, which is why businesses need to get a head start on their holiday marketing. Experts predict that total retail sales for the holiday season will hit record numbers of $1.47 trillion, with a lot of traffic being generated by social [...]
Is your business ready for Black Friday on November 25? Many businesses see at least 25% of their revenue come from Black Friday to Christmas as consumers take advantage of sales before the holidays. It’s important to set your social media campaign up effectively to reach the most people and [...]
In a world where 85% of shoppers read reviews or research before making a purchase, your business MUST be online! If it isn’t, people won’t find you when they look up the service you offer before deciding which company to purchase from or work with. There are so many [...]
Inspired by the passing of the 2001 Ontarians with Disabilities Act, the Accessibility for Ontarians with Disabilities Act (AODA) was passed in 2005. This act set standards that public and private organizations in Ontario must follow for website accessibility. Using the WCAG 2.0, the AODA helps you identify, remove, [...]
"Many business owners still believe that there is a huge gap between the older generation of advertising solutions, like print media, billboards, flyers etc., and the newer generation of digital media. Although some would argue that the older modes of communication as mentioned above don't work, I would suggest [...]
"It’s hard to believe we’ve come this far and more than two years have passed, since the realization of a pandemic. I remember on March 5th, 2020, when I had an emergency staff meeting with our team to discuss the Covid 19 virus and the ramifications of it potentially spreading [...]
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