Did you know it’s estimated that at least 25% of all retail sales occur from Black Friday to Christmas in preparation for the holidays? This means Black Friday is NOT a day that businesses can afford to skip. Planning ahead to create an effective marketing campaign is important to avoid feeling rushed [...]
Social media has become an integral part of any successful marketing strategy. It’s important to understand the unique dynamics of your market and how to leverage the latest trends to drive business growth in Canada. Let’s delve into five compelling social media trends that can help elevate your brand and [...]
Each week DigiHype shares our top tips for different industries to implement in their marketing strategy. Growing brand awareness and understanding your demographic are important when working in the financial industry. With the rapidly evolving financial industry, it's essential to have an effective marketing strategy that sets you apart from [...]
Consumers and businesses alike have been feeling the effects of a recession, and this can lead to knee-jerk reactions with long-term consequences. When customers feel the pinch, they spend less on luxury items in favour of essentials, which obviously affects businesses. Some businesses will panic at their reduced profits and [...]
As we begin a new year, we’re taking a look back at the top social media trends in 2022 to see which ones we want to bring into 2023 and which ones we’re leaving behind! Leaving Behind: Photo Dumps Photo dumps picked up in 2022 - but for [...]
"Many business owners still believe that there is a huge gap between the older generation of advertising solutions, like print media, billboards, flyers etc., and the newer generation of digital media. Although some would argue that the older modes of communication as mentioned above don't work, I would suggest [...]
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