7 Call-To-Actions Your Business Should be Using in its Marketing

Are you tired of your content having no engagement? Well, we have the solution for you: Call-to-Actions (CTAs).  In today’s digital world, user engagement is fundamental to a successful content creation strategy. Customers are 16x more likely to share news about their purchase on social media if they see a [...]

Mother’s Day: The Power of Storytelling in Emotional Marketing

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou.   In a world where attention is fleeting and competition is fierce, brands are constantly seeking ways to stand out. The answer? Emotion. Storytelling has always [...]

By |2025-05-23T16:19:33+00:00May 23, 2025|Advertising, Marketing, Social Media|0 Comments

3 Brilliant St. Patrick’s Day Campaigns that Boosted Sales

Did you know that 61.9% of adults celebrate St. Patrick's Day (Larrydegaris, 2024)? This festive occasion isn't just about wearing green, it's a golden opportunity for brands to connect with their audience in fun and memorable ways. In this post, we'll explore three campaigns that showcase how brands can embrace [...]

3 Inspiring Advertising Campaigns for International Women’s Day

Why Representation in Digital Marketing Matters Did you know that inclusive portrayals of people in advertising can increase brand loyalty and engagement, resulting in a 3.5% boost in short-term sales and up to 16.3% in long-term growth (Valeria Piaggio, 2024). Despite this, women remain underrepresented in advertising and media. International [...]

Boost Valentine’s Day Sales with Inclusive Marketing Strategies

Increase Valentine's Day Sales with Marketing Strategies for Couples (And Singles) Yes, since January 5th, life has been painted red. Heart-shaped plush toys are everywhere, and big chocolate boxes are out. You know what that means? Valentine’s Day is getting ready to take over. But don’t be fooled! Valentine’s Day [...]

How to Plan Your Holiday Marketing Calendar Like a Pro

The holidays are the most wonderful, and busiest, time of the year. Having a solid marketing calendar can be your ticket to keeping things on track and supporting your holiday marketing strategy. Whether you’re a seasoned marketer or just diving into holiday campaigns, this guide will help you prepare for [...]

By |2025-01-15T19:14:30+00:00December 29, 2024|Advertising, Marketing, Small Business, Social Media|0 Comments

How Mobile Shopping is Redefining Black Friday

Black Friday has become a shopping phenomenon, and in 2024, it’s expected to look even more different than before! As more people turn to their smartphones to find the best deals, mobile shopping is playing a bigger role in how consumers shop during this major sales event.  According to reports, [...]

By |2024-11-18T15:58:28+00:00November 18, 2024|E-Commerce, Marketing, Small Business, Website design|0 Comments

4 Ways You Can Convert More Website Visitors into Customers

15 seconds…That’s All The Time You Have...   15 seconds - that’s how long a business has to entice a potential website visitor and turn them into a customer. If your website visitors aren’t interested within 15 seconds, you’ve lost them.    Driving traffic to your website is only half [...]

By |2024-09-18T19:27:37+00:00September 18, 2024|Marketing, News, Small Business, Website design|0 Comments
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