Did you know that 61.9% of adults celebrate St. Patrick's Day (Larrydegaris, 2024)? This festive occasion isn't just about wearing green, it's a golden opportunity for brands to connect with their audience in fun and memorable ways. In this post, we'll explore three campaigns that showcase how brands can embrace [...]
Why Representation in Digital Marketing Matters Did you know that inclusive portrayals of people in advertising can increase brand loyalty and engagement, resulting in a 3.5% boost in short-term sales and up to 16.3% in long-term growth (Valeria Piaggio, 2024). Despite this, women remain underrepresented in advertising and media. International [...]
Increase Valentine's Day Sales with Marketing Strategies for Couples (And Singles) Yes, since January 5th, life has been painted red. Heart-shaped plush toys are everywhere, and big chocolate boxes are out. You know what that means? Valentine’s Day is getting ready to take over. But don’t be fooled! Valentine’s Day [...]
The holidays are the most wonderful, and busiest, time of the year. Having a solid marketing calendar can be your ticket to keeping things on track and supporting your holiday marketing strategy. Whether you’re a seasoned marketer or just diving into holiday campaigns, this guide will help you prepare for [...]
Black Friday has become a shopping phenomenon, and in 2024, it’s expected to look even more different than before! As more people turn to their smartphones to find the best deals, mobile shopping is playing a bigger role in how consumers shop during this major sales event. According to reports, [...]
15 seconds…That’s All The Time You Have... 15 seconds - that’s how long a business has to entice a potential website visitor and turn them into a customer. If your website visitors aren’t interested within 15 seconds, you’ve lost them. Driving traffic to your website is only half [...]
Self-employed senior woman typing an email on a laptop while working in a cafe. Mature entrepreneur with dreadlocks doing some online freelance work. Finding ways to stand out from the crowd is no small feat for Canadian businesses! We’re diving deep into why blogging is more than just [...]
When it comes to business owners in trades, it’s important to implement marketing strategies that promote your products or services. There are many different types of trades businesses in Canada, each specializing in a particular area of skilled labor that can help residential, commercial and industrial customers. Plumbers [...]
Data-driven decision-making has emerged as a game-changer, allowing businesses to leverage the power of analytics to drive marketing success. To stay ahead of the competition, companies need to make informed decisions based on a deep understanding of their target audience. To make these decisions, businesses should utilize tools and systems [...]
Did you know it’s estimated that at least 25% of all retail sales occur from Black Friday to Christmas in preparation for the holidays? This means Black Friday is NOT a day that businesses can afford to skip. Planning ahead to create an effective marketing campaign is important to avoid feeling rushed [...]
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