Easter isn’t just about chocolate and egg hunts: it’s a golden opportunity for brands to connect with their audience in fun, creative ways! Whether you’re a small business or a global brand, seasonal marketing can drive engagement, boost brand awareness, and increase sales. But how do you stand out from [...]
Curious about the top pizzeria in town? Need tips on changing your car's wheel? Or wondering which brand could revolutionize your hair care routine? You're not alone, these days, 24% of people turn to social media as their go-to search engine for answers (Haan, 2024). From discovering local hotspots to [...]
Did you know that 61.9% of adults celebrate St. Patrick's Day (Larrydegaris, 2024)? This festive occasion isn't just about wearing green, it's a golden opportunity for brands to connect with their audience in fun and memorable ways. In this post, we'll explore three campaigns that showcase how brands can embrace [...]
Why Representation in Digital Marketing Matters Did you know that inclusive portrayals of people in advertising can increase brand loyalty and engagement, resulting in a 3.5% boost in short-term sales and up to 16.3% in long-term growth (Valeria Piaggio, 2024). Despite this, women remain underrepresented in advertising and media. International [...]
Increase Valentine's Day Sales with Marketing Strategies for Couples (And Singles) Yes, since January 5th, life has been painted red. Heart-shaped plush toys are everywhere, and big chocolate boxes are out. You know what that means? Valentine’s Day is getting ready to take over. But don’t be fooled! Valentine’s Day [...]
The holidays are the most wonderful, and busiest, time of the year. Having a solid marketing calendar can be your ticket to keeping things on track and supporting your holiday marketing strategy. Whether you’re a seasoned marketer or just diving into holiday campaigns, this guide will help you prepare for [...]
Are you looking to grow your digital presence? Video marketing is the solution; we are here to help you get started. It's 2024, and you need to start using video to grow your business online; what are you waiting for? In today's digital age, video content has become [...]
Did you know it’s estimated that at least 25% of all retail sales occur from Black Friday to Christmas in preparation for the holidays? This means Black Friday is NOT a day that businesses can afford to skip. Planning ahead to create an effective marketing campaign is important to avoid feeling rushed [...]
Social media serves as a dynamic arena for brand growth and customer engagement. However, traversing this landscape can be as tricky as mastering a new dance move. As a seasoned Canadian digital marketing agency, we've seen fledgling businesses fall into some all-too-common traps on social media. Let’s explore the top [...]
In today's digital era, content marketing has become a driving force behind successful marketing campaigns. It's no secret that consumers are constantly bombarded with information, making it essential for businesses to cut through the noise and deliver engaging and valuable content. As a leading digital marketing agency in Cambridge, [...]
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