Why Social Media is Becoming the Top Search Engine For Consumers

Curious about the top pizzeria in town? Need tips on changing your car's wheel? Or wondering which brand could revolutionize your hair care routine? You're not alone, these days, 24% of people turn to social media as their go-to search engine for answers (Haan, 2024). From discovering local hotspots to [...]

By |2025-03-17T19:28:25+00:00March 20, 2025|Search Engine Optimization, Social Media|0 Comments

3 Brilliant St. Patrick’s Day Campaigns that Boosted Sales

Did you know that 61.9% of adults celebrate St. Patrick's Day (Larrydegaris, 2024)? This festive occasion isn't just about wearing green, it's a golden opportunity for brands to connect with their audience in fun and memorable ways. In this post, we'll explore three campaigns that showcase how brands can embrace [...]

3 Inspiring Advertising Campaigns for International Women’s Day

Why Representation in Digital Marketing Matters Did you know that inclusive portrayals of people in advertising can increase brand loyalty and engagement, resulting in a 3.5% boost in short-term sales and up to 16.3% in long-term growth (Valeria Piaggio, 2024). Despite this, women remain underrepresented in advertising and media. International [...]

Boost Valentine’s Day Sales with Inclusive Marketing Strategies

Increase Valentine's Day Sales with Marketing Strategies for Couples (And Singles) Yes, since January 5th, life has been painted red. Heart-shaped plush toys are everywhere, and big chocolate boxes are out. You know what that means? Valentine’s Day is getting ready to take over. But don’t be fooled! Valentine’s Day [...]

How to Plan Your Holiday Marketing Calendar Like a Pro

The holidays are the most wonderful, and busiest, time of the year. Having a solid marketing calendar can be your ticket to keeping things on track and supporting your holiday marketing strategy. Whether you’re a seasoned marketer or just diving into holiday campaigns, this guide will help you prepare for [...]

By |2025-01-15T19:14:30+00:00December 29, 2024|Advertising, Marketing, Small Business, Social Media|0 Comments

Video Marketing Strategies That Will Transform Your Brand

Are you looking to grow your digital presence? Video marketing is the solution; we are here to help you get started. It's 2024, and you need to start using video to grow your business online; what are you waiting for? In today's digital age, video content has become [...]

By |2024-08-30T18:21:29+00:00August 30, 2024|Local Business, Small Business, Social Media|0 Comments

7 Strategies For Your Business To Boost Sales This Black Friday

Did you know it’s estimated that at least 25% of all retail sales occur from Black Friday to Christmas in preparation for the holidays? This means Black Friday is NOT a day that businesses can afford to skip. Planning ahead to create an effective marketing campaign is important to avoid feeling rushed [...]

3 Mistakes New Businesses Make On Social Media

Social media serves as a dynamic arena for brand growth and customer engagement. However, traversing this landscape can be as tricky as mastering a new dance move. As a seasoned Canadian digital marketing agency, we've seen fledgling businesses fall into some all-too-common traps on social media. Let’s explore the top [...]

By |2024-01-03T19:33:25+00:00October 27, 2023|Small Business, Social Media|Comments Off on 3 Mistakes New Businesses Make On Social Media

The Power of Content Marketing: How to Create Engaging Content

In today's digital era, content marketing has become a driving force behind successful marketing campaigns. It's no secret that consumers are constantly bombarded with information, making it essential for businesses to cut through the noise and deliver engaging and valuable content.    As a leading digital marketing agency in Cambridge, [...]

By |2023-09-08T13:42:46+00:00September 8, 2023|Content Marketing, Marketing, Social Media|Comments Off on The Power of Content Marketing: How to Create Engaging Content
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