Between changing algorithms and glitches (ahem, looking at you Insta) it’s important to have a strategy for each social media platform that your business has an account on. There’s a reason social media is called a ‘network’; they attract different demographics for different reasons. Check out these tips to [...]
Not many people associate Halloween with sales, but if businesses are smart they can take advantage of trends and working with local businesses to boost brand awareness. Using Halloween to bring in new customers and promote your business will also help increase your conversion rate during Black Friday and [...]
The leaves are just starting to fall, but already we’re seeing Christmas decorations in stores! Every year consumers begin shopping earlier for the holiday season to avoid last-minute stress. With the evolution of social media as an e-commerce tool, businesses need to plan their holiday marketing strategy to reach the [...]
Changing post requirements, complicated algorithms, confusing analytics…it’s no wonder business owners get overwhelmed on how to effectively use social media! Each week there seems to be a new app popping up, but many businesses have found success on the following platforms due to their large number of active users: [...]
If your business doesn’t have an online presence, it may as well not exist! Digital platforms have become a prominent part of our everyday lives; 97% of search engine users search for local businesses, so it’s vital to ensure your business can be found online. The world of business [...]
The year was 1994 and internet users everywhere experienced something new for the very first time in the 11 years since the birth of the web: digital advertising. Considered the “voice of emerging digital culture”, Wired.com was the first company to create an online advertisement. On October 27, 1994 [...]
As of January 2022, more than half of the world’s population uses social media - that’s over 4.55 billion people! With so many users, the marketing opportunities for local Canadian businesses to reach people all over the world are endless. One of the most effective and cost-efficient ways for business [...]
WHY SHOULD YOUR COMPANY BE ON SOCIAL MEDIA? Social Media is a crucial channel of communication that has heavily inspired this generation. Approximately over 40% of the world’s population is using one or more social media platforms daily. To even think that about a decade ago social media only [...]
Are you thinking about reducing your company’s advertising during the Coronavirus pandemic? Here’s why you shouldn’t. Coronavirus (Covid-19) is currently affecting not only our healthcare system but our economy as well. In times like these, businesses have to shift the way they operate to sustain their ability to come out [...]
In this era of self-isolation and social distancing, one element of our daily lives has been playing a crucial role: social media. Whether it’s to get up-to-date news, to make requests for medical supplies and equipment for hospitals or for giving the world some insight into what it’s like [...]
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