How the Covid-19 Pandemic Impacted Canadian Businesses
“It’s hard to believe we’ve come this far and more than two years have passed, since the realization of a pandemic. I remember on March 5th, 2020, when I had an emergency staff meeting with our team to discuss the Covid 19 virus and the ramifications of it potentially spreading throughout ours and other organizations. I made a choice, that day, to move our operations to a virtual setting. Our team was sent home, to continue their great work in a safer home environment. Honestly, we haven’t looked back since.
More than two years later we’ve seen a tremendous change in the way business is conducted and more importantly, how sustainability through digital marketing has helped our clients.
We’ve been fortunate to have a base of trusting business clients, some of which have been with us since we began operations nearly nine years ago. Client’s to whom we are privileged to serve and to whom we strive to make their marketing more effective every day.
From our inception, our goal has been to educate our clients on what is most important, firstly to them and secondly to the client’s they would like to obtain. This is essentially the nuts and bolts of their business. You see, digital marketing is a myriad of entities, websites, social media, search engine optimization, branding, AdWord Advertising etc etc etc, that when done effectively, produce the buzz that businesses are looking for. The biggest challenge to most SMB’s is that they aren’t quite sure how to achieve this buzz.
I’ve always used the moto, start at the beginning and begin at the start. Don’t get caught up on what someone else is doing and don’t be fooled by other businesses, whether they are competitors or not. Do, however, be aware of what they are doing and figure out what your approach could and should be, based on your available budget etc. Find your SweetSpot, and create a program around those goals. Most importantly, learn to crawl, then walk, then run if you haven’t done any digital marketing in the past. Develop a program that gets your business from the beginning, to the stages where you are reaping the benefits of a successful digital marketing program. In time you will see growth in sales, revenues and your client list.”
– Clint Thompson is the CEO and founder of DigiHype Media Inc.
About DigiHype Media Inc.
DigiHype Media is an Award Winning Digital marketing agency based in the Southern Ontario Canada Region. For more information about their programs and or to have a conversation with one of their digital marketing experts, check them out online at www.digihypemedia.ca or contact them directly at firstname.lastname@example.org