When it comes to getting advice or recommendations on what to do, what product to buy, which movie to see, and where to travel on vacation — we tend to trust our peers’ recommendation more than “experts”.
Influencer marketing has skyrocketed since it was first introduced because consumers view influencers as peers more than celebrities. Which is why you can leverage this to promote your business.
5 Steps to Becoming An Influencer
Here are 5 Steps to help you become an influencer on Social Media!
Find your niche: It can be something you’re really good at and have an interest in so you can find tasteful and new ways to tell people! Be creative and most importantly be yourself!
Create profiles on social platforms: Depending on the content you want to create! Mostly picture? Choose Instagram. Inspirational quotes or life advice? Choose Twitter. Want to create videos? Youtube is the platform for you!
Create a content strategy: Think of it this way: Why should people follow you? What are you offering that is different and unique?
Be Consistent: Make sure you are posting content regularly but not spamming people’s timeline with the same stuff! Be creative, it’s quality over quantity!
Engage: Follow people in the same industry, like their picture share a comment! They will most likely follow you back or give you a like! It is very important that your profile reflects your personality and doesn’t sound like an automated bot!
Get Some Inspiration from the World’s Top Influencers
Here are some of the most popular influencers in the world right now!