How to Make Your E-commerce Website Rank Higher on Search Engines

Knowing why you need an e-commerce website for your business is great – where most business owners get stuck is on the HOW! 

HOW do I get my business to show up on Google?

HOW do I let my customers know I have an online business?

HOW do I rank higher on search engines faster?

The answer to all of these questions: having an e-commerce website that is optimized for search engines! 

Did you know that 99% of users will click on a result from the first Search Engine Result Page (SERP)? 

Getting on that first Google page not only means more clicks, but it also means more brand awareness since these businesses are more likely to be recommended and shared on social media! 

So what are the best ways to get your website to rank high on search engines? 

Well, the honest answer is that there are no easy shortcuts – SEO can be confusing at times because the rules around it are always changing, depending on the search engine your customer is using! 

Here are DigiHype Media’s Top 5 Tips to optimize your website for search engine ranking:

1. Consistent Experience for Your Customer

Creating an optimized e-commerce site means your customer needs to get from searching for your product to checking out smoothly in as little steps as possible. Having a responsive design for your online store means your customers can be on any device and will have the exact same experience, which means they’re more likely to recommend your website – and websites that are shared are more likely to populate on the top ranking pages! 

2. Keyword Research to Target Specific Demographics

Keywords are what Google uses to figure out what your page is about before it promotes your online store to potential customers! Since 95.86% of Google searches are over 4 words, the more specific keywords you use, the better your search engine rank will be. Researching what short and long-tail keywords your customers are searching for will help your e-commerce website show up for people who will click on it! 

3. Optimize Meta Descriptions for Search Engine Ranking

Speaking of keywords, understanding them will help you write the best e-commerce website meta descriptions. Google crawls through your website to find the words matching what someone is searching for, and uses that information to decide where you rank. The more you understand keywords, the better your titles, descriptions, and tags can be – which means you’re more likely to show up on the first SERP! 

4. Utilize Internal and External Linking for SEO

Just like you’d try a restaurant recommended by a friend, Google trusts websites that are recommended by other websites. Having links to other high-ranking websites on the internet will help Google understand what your e-commerce website is about, and build your credibility and brand trust. Bonus points if you have internal links that link back to your own store! 

5. Avoid Manipulating the System to Rank Higher

When SEO first became popular, web creators started using shady tactics to trick search engine algorithms to try to show up higher on search engines. Search engines are intelligent, and noticed these black hat tactics like keyword stuffing, hidden text, and paid links. Search engines are constantly evolving their algorithms, and now trying to cheat it only results in negatively affecting your ranking!

SEO can seem very confusing since the rules for ranking are always shifting! As an online business owner, it’s very important to optimize your e-commerce website for search engines while following the algorithm. 

Keeping up with the changing search engine algorithms can be time consuming, and when time = money for a business owner, finding someone else to handle your website optimization can be a game changer! 

Contact DigiHype Media in Mississauga today to talk about how we can help your website rank higher on Google and other search engines. 

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