How to Increase Engagement Using Basic Instagram Tools
Frustrated about your lack of Follower growth?
If you have been using Instagram for a while and haven’t seen much growth in engagement, then there is probably a reason why. Many businesses rely on audience involvement on social media to gather traffic on their website. Here are a few tips you can use to increase your engagement and overall following on Instagram:
Post when your followers are most active:Posting when most of your followers are engaging in posts and are active on Instagram is an easy way to use your engagement potential. Instagram uses an algorithm that bumps your post on your followers’ news feeds based on the current engaging followers you have, posting at the time with most traffic results in higher engagement.
Be active on Instagram stories: The addition of Instagram stories is a great way for a business or page to grow in engagement. Since this new addition, it has been found that posting on your story after making a new post will increase engagement. Using Instagram stories also gives you a chance to be featured on the explorers page, where accounts with similar interests can find your page. In order to be featured on the explorers pages, your stories need to be very engaging and specifically target content.
Use hashtags: Using hashtags broadens your audience and taps into a new community you haven’t encountered before. “Liking” images based on a hashtag in a similar niches to your business or page creates a sense of interest and engages those people to visit your page and see the content you post. This will increase engagement and enlarge your following. If you want people to find your photos, be sure to put hashtags in your captions, as they act as tags for people to search you on.
Host an Instagram contest: Creating an Instagram contest is a very effective way for driving engagement to your page. The best way to host a contest is by collaborating with a social media influencer. These are usually people with a large following and could benefit your contest by driving traffic from their audience to yours. This is a great way to increase engagement over a short period of time and welcome new followers.
Although Instagram made it challenging to create engaging posts with your audience, it is still possible to grow your business or account through the use of hashtags, appropriate posting times, active use of Instagram stories, and hosting an Instagram contest. Following these tips should give you a better strategy to creating engaging content for your audience in the future. Hopefully you are able to get more followers and likes!