Did you know that 69% of Canadian consumers expect companies to drive social and environmental change in the absence of government action? Considering the massive repercussions the planet is facing for not taking action, it’s important for businesses to intentionally bridge the gap between creating products that are sustainable and [...]
Data-driven decision-making has emerged as a game-changer, allowing businesses to leverage the power of analytics to drive marketing success. To stay ahead of the competition, companies need to make informed decisions based on a deep understanding of their target audience. To make these decisions, businesses should utilize tools and systems [...]
As we begin a new year, we’re taking a look back at the top social media trends in 2022 to see which ones we want to bring into 2023 and which ones we’re leaving behind! Leaving Behind: Photo Dumps Photo dumps picked up in 2022 - but for [...]
Are you thinking about reducing your company’s advertising during the Coronavirus pandemic? Here’s why you shouldn’t. Coronavirus (Covid-19) is currently affecting not only our healthcare system but our economy as well. In times like these, businesses have to shift the way they operate to sustain their ability to come out [...]
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