Inspired by the passing of the 2001 Ontarians with Disabilities Act, the Accessibility for Ontarians with Disabilities Act (AODA) was passed in 2005. This act set standards that public and private organizations in Ontario must follow for website accessibility. Using the WCAG 2.0, the AODA helps you identify, remove, [...]
"Many business owners still believe that there is a huge gap between the older generation of advertising solutions, like print media, billboards, flyers etc., and the newer generation of digital media. Although some would argue that the older modes of communication as mentioned above don't work, I would suggest [...]
The year was 1994 and internet users everywhere experienced something new for the very first time in the 11 years since the birth of the web: digital advertising. Considered the “voice of emerging digital culture”, Wired.com was the first company to create an online advertisement. On October 27, 1994 [...]
With online shopping growing steadily year-after-year, businesses all over the world are realizing that a higher ranking on search engine results equals more revenue! With 75% of online searchers never clicking past the first page, it’s important for local Canadian businesses to optimize their website for better search engine [...]
As of January 2022, more than half of the world’s population uses social media - that’s over 4.55 billion people! With so many users, the marketing opportunities for local Canadian businesses to reach people all over the world are endless. One of the most effective and cost-efficient ways for business [...]
Gone are the days of window-shopping and mall-crawling - it’s estimated that 70% of website visits are made on mobile devices, where customers will take less than an hour to decide if they want to “Add to Cart”. Considering there are over 24 million e-commerce websites available, it’s no [...]
Did you know that over 90% of your customers' online experiences begin with a search engine? That means that your business needs to utilize search engine optimization (SEO) to be findable online in order to get more clicks on your website! If you don’t know the benefits of [...]
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