How AODA Affects Businesses in Ontario

Inspired by the passing of the 2001 Ontarians with Disabilities Act, the Accessibility for Ontarians with Disabilities Act (AODA) was passed in 2005. This act set standards that public and private organizations in Ontario must follow for website accessibility. Using the WCAG 2.0, the AODA helps you identify, remove, [...]

By |2023-03-14T13:40:39+00:00March 14, 2023|Small Business, Website Accessibility, Website design|Comments Off on How AODA Affects Businesses in Ontario

Bridging the Gap Between Old Advertising and New Digital Media

"Many business owners still believe that there is a huge gap between the older generation of advertising solutions, like print media, billboards, flyers etc., and the newer generation of digital media. Although some would argue that the older modes of communication as mentioned above don't work, I would suggest [...]

By |2022-09-27T20:13:00+00:00September 27, 2022|Latest Articles, Local Business, Marketing, Marketing Trends|Comments Off on Bridging the Gap Between Old Advertising and New Digital Media

Why Businesses Need to Take Advantage of Online Advertising

The year was 1994 and internet users everywhere experienced something new for the very first time in the 11 years since the birth of the web: digital advertising.  Considered the “voice of emerging digital culture”, Wired.com was the first company to create an online advertisement. On October 27, 1994 [...]

By |2022-08-29T21:00:14+00:00August 29, 2022|Advertising, Latest Articles, Local Business Tips, Marketing, Social Media|Comments Off on Why Businesses Need to Take Advantage of Online Advertising

How Your Local Canadian Business Can Benefit from an SEO Strategy

With online shopping growing steadily year-after-year, businesses all over the world are realizing that a higher ranking on search engine results equals more revenue! With 75% of online searchers never clicking past the first page, it’s important for local Canadian businesses to optimize their website for better search engine [...]

By |2022-07-12T19:55:32+00:00July 12, 2022|Local Business, Local Business Tips, Search Engine Optimization|Comments Off on How Your Local Canadian Business Can Benefit from an SEO Strategy

4 Ways Having an E-Commerce Website Benefits Your Local Business

Gone are the days of window-shopping and mall-crawling - it’s estimated that 70% of website visits are made on mobile devices, where customers will take less than an hour to decide if they want to “Add to Cart”. Considering there are over 24 million e-commerce websites available, it’s no [...]

By |2022-05-27T16:18:26+00:00May 27, 2022|E-Commerce, Local Business, Local Business Tips, Marketing, Websites|Comments Off on 4 Ways Having an E-Commerce Website Benefits Your Local Business

3 Ways SEO Benefits Your Local Canadian Business

Did you know that over 90% of your customers' online experiences begin with a search engine? That means that your business needs to utilize search engine optimization (SEO) to be findable online in order to get more clicks on your website! If you don’t know the benefits of [...]

By |2022-05-12T14:38:15+00:00May 12, 2022|Local Business Tips, Marketing, Search Engine Optimization, Websites|Comments Off on 3 Ways SEO Benefits Your Local Canadian Business
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