“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou. In a world where attention is fleeting and competition is fierce, brands are constantly seeking ways to stand out. The answer? Emotion. Storytelling has always [...]
Easter isn’t just about chocolate and egg hunts: it’s a golden opportunity for brands to connect with their audience in fun, creative ways! Whether you’re a small business or a global brand, seasonal marketing can drive engagement, boost brand awareness, and increase sales. But how do you stand out from [...]
Why Representation in Digital Marketing Matters Did you know that inclusive portrayals of people in advertising can increase brand loyalty and engagement, resulting in a 3.5% boost in short-term sales and up to 16.3% in long-term growth (Valeria Piaggio, 2024). Despite this, women remain underrepresented in advertising and media. International [...]
Self-employed senior woman typing an email on a laptop while working in a cafe. Mature entrepreneur with dreadlocks doing some online freelance work. Finding ways to stand out from the crowd is no small feat for Canadian businesses! We’re diving deep into why blogging is more than just [...]
In today's digital era, content marketing has become a driving force behind successful marketing campaigns. It's no secret that consumers are constantly bombarded with information, making it essential for businesses to cut through the noise and deliver engaging and valuable content. As a leading digital marketing agency in Cambridge, [...]
Your social media profiles are like your online business card. They are the first impression you make on potential customers and clients, and it’s crucial to make an impact that lasts. It’s easy to think a few posts will be enough, but there’s more to it than that. Here are [...]
Between changing algorithms and glitches (ahem, looking at you Insta) it’s important to have a strategy for each social media platform that your business has an account on. There’s a reason social media is called a ‘network’; they attract different demographics for different reasons. Check out these tips to [...]
Are you really using Pinterest to its full potential? If you haven't been on Pinterest in a while or are brand new, you should know the key features that Pinterest has to offer. The following article will give you some KEY tips that will make life on Pinterest A [...]
Brief Overview:This awesome FREE video production checklist will help you create and market a promotional video for your business and gain traction online! When it comes to video production and promotion, DigiHype Media knows what to do. Don't believe us, check out our own promo video! Related: Why You Should Use Social [...]
Brief Overview: The “How to Craft A Professional Twitter Tweet” checklist will help you create tweets that are both professional and intriguing in order to increase engagement with your followers! Related: 6 Ways You can Increase Engagement On Instagram Checklist: Spell Check Ensuring that all words in your tweet are [...]
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