Mother’s Day: The Power of Storytelling in Emotional Marketing

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou.   In a world where attention is fleeting and competition is fierce, brands are constantly seeking ways to stand out. The answer? Emotion. Storytelling has always [...]

By |2025-05-23T16:19:33+00:00May 23, 2025|Advertising, Marketing, Social Media|0 Comments

3 Inspiring Advertising Campaigns for International Women’s Day

Why Representation in Digital Marketing Matters Did you know that inclusive portrayals of people in advertising can increase brand loyalty and engagement, resulting in a 3.5% boost in short-term sales and up to 16.3% in long-term growth (Valeria Piaggio, 2024). Despite this, women remain underrepresented in advertising and media. International [...]

6 Ways your Small Business Can Benefit from Blogging

Self-employed senior woman typing an email on a laptop while working in a cafe. Mature entrepreneur with dreadlocks doing some online freelance work. Finding ways to stand out from the crowd is no small feat for Canadian businesses! We’re diving deep into why blogging is more than just [...]

By |2024-09-06T15:00:43+00:00September 6, 2024|Content Marketing, Marketing, Small Business|0 Comments

The Power of Content Marketing: How to Create Engaging Content

In today's digital era, content marketing has become a driving force behind successful marketing campaigns. It's no secret that consumers are constantly bombarded with information, making it essential for businesses to cut through the noise and deliver engaging and valuable content.    As a leading digital marketing agency in Cambridge, [...]

By |2023-09-08T13:42:46+00:00September 8, 2023|Content Marketing, Marketing, Social Media|Comments Off on The Power of Content Marketing: How to Create Engaging Content

5 Ways You Can Optimize Your Businesses Social Media Profiles

Your social media profiles are like your online business card. They are the first impression you make on potential customers and clients, and it’s crucial to make an impact that lasts. It’s easy to think a few posts will be enough, but there’s more to it than that. Here are [...]

By |2023-05-23T16:27:51+00:00May 23, 2023|Local Business, Marketing, Small Business, Social Media|Comments Off on 5 Ways You Can Optimize Your Businesses Social Media Profiles

3 Ways To Grow Your Pinterest Account

Are you really using Pinterest to its full potential? If you haven't been on Pinterest in a while or are brand new, you should know the key features that Pinterest has to offer. The following article will give you some KEY tips that will make life on Pinterest A [...]

By |2025-01-28T17:25:09+00:00April 30, 2019|Social Media|Comments Off on 3 Ways To Grow Your Pinterest Account

How to Produce and Promote A Business Video

Brief Overview:This awesome FREE video production checklist will help you create and market a promotional video for your business and gain traction online! When it comes to video production and promotion, DigiHype Media knows what to do. Don't believe us, check out our own promo video!  Related: Why You Should Use Social [...]

By |2025-01-28T17:29:55+00:00July 24, 2018|Creative, Marketing, Social Media|Comments Off on How to Produce and Promote A Business Video

How to Craft A Professional Twitter Tweet (Free Twitter X Checklist)

Brief Overview: The “How to Craft A Professional Twitter Tweet” checklist will help you create tweets that are both professional and intriguing in order to increase engagement with your followers! Related: 6 Ways You can Increase Engagement On Instagram Checklist: Spell Check Ensuring that all words in your tweet are [...]

By |2025-01-28T17:30:51+00:00July 13, 2018|Marketing, Social Media|Comments Off on How to Craft A Professional Twitter Tweet (Free Twitter X Checklist)
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