5 Ways You Can Optimize Your Businesses Social Media Profiles

Your social media profiles are like your online business card. They are the first impression you make on potential customers and clients, and it’s crucial to make an impact that lasts. It’s easy to think a few posts will be enough, but there’s more to it than that. Here are [...]

By |2023-05-23T16:27:51+00:00May 23, 2023|Local Business, Marketing, Small Business, Social Media|Comments Off on 5 Ways You Can Optimize Your Businesses Social Media Profiles

How AODA Affects Businesses in Ontario

Inspired by the passing of the 2001 Ontarians with Disabilities Act, the Accessibility for Ontarians with Disabilities Act (AODA) was passed in 2005. This act set standards that public and private organizations in Ontario must follow for website accessibility. Using the WCAG 2.0, the AODA helps you identify, remove, [...]

By |2023-03-14T13:40:39+00:00March 14, 2023|Small Business, Website Accessibility, Website design|Comments Off on How AODA Affects Businesses in Ontario

3 Social Media Trends To Leave in 2022 and 3 To Take Into 2023

As we begin a new year, we’re taking a look back at the top social media trends in 2022 to see which ones we want to bring into 2023 and which ones we’re leaving behind!    Leaving Behind: Photo Dumps   Photo dumps picked up in 2022 - but for [...]

By |2023-01-13T15:49:39+00:00January 13, 2023|Latest Articles, Local Business Tips, Marketing, Marketing Trends, Social Media|Comments Off on 3 Social Media Trends To Leave in 2022 and 3 To Take Into 2023

5 Ways to Make Your Canadian Business Website More Accessible

Making your website accessible takes strategy and intention! The WCAG 2.0 lays out the international standard developed by the World Wide Web Consortium (W3) for web accessibility.    These standards are the guidelines for the Accessibility for Ontarians with Disabilities Act (AODA). If your business has a website that is [...]

By |2022-12-07T20:51:35+00:00December 7, 2022|Local Business Tips, Website Accessibility, Website design|Comments Off on 5 Ways to Make Your Canadian Business Website More Accessible

How Do I Know If My Website Meets AODA Standards?

There are a few different ways to find out if your website is compliant with the Accessibility for Ontarians with Disabilities Act (AODA) and therefore accessible to people with disabilities. You can use an automated checker which scans the website using AI, but the downside is the software is [...]

By |2022-10-21T16:49:30+00:00October 21, 2022|Local Business Tips, Website Accessibility, Website design|Comments Off on How Do I Know If My Website Meets AODA Standards?

What happens if your Business Website isn’t AODA Compliant?

Inspired by the passing of the 2001 Ontarians with Disabilities Act, the Accessibility for Ontarians with Disabilities Act (AODA) was passed in 2005. This act set standards that public and private organizations in Ontario must follow for website accessibility. Using the WCAG 2.0, the AODA helps you identify, remove, [...]

By |2022-10-11T19:14:51+00:00October 11, 2022|Local Business, Website Accessibility, Website design|Comments Off on What happens if your Business Website isn’t AODA Compliant?

Bridging the Gap Between Old Advertising and New Digital Media

"Many business owners still believe that there is a huge gap between the older generation of advertising solutions, like print media, billboards, flyers etc., and the newer generation of digital media. Although some would argue that the older modes of communication as mentioned above don't work, I would suggest [...]

By |2022-09-27T20:13:00+00:00September 27, 2022|Latest Articles, Local Business, Marketing, Marketing Trends|Comments Off on Bridging the Gap Between Old Advertising and New Digital Media

Why Your Canadian Business Needs An AODA Compliant Website

Did you know that Ontario has an Act in place that means your business could face a huge fine if you fail to make your website accessible according to specific guidelines?    There is a digital divide happening in the internet world: People with disabilities use the internet less frequently [...]

By |2022-09-22T18:15:42+00:00September 22, 2022|Website Accessibility, Website design, Websites|Comments Off on Why Your Canadian Business Needs An AODA Compliant Website

Why Your Canadian Business Should Hire A Digital Marketing Agency

If your business doesn’t have an online presence, it may as well not exist! Digital platforms have become a prominent part of our everyday lives; 97% of search engine users search for local businesses, so it’s vital to ensure your business can be found online.   The world of business [...]

By |2022-09-09T19:11:20+00:00September 9, 2022|Advertising, Latest Articles, Local Business, Local Business Tips, Marketing, Search Engine Optimization, Social Media|Comments Off on Why Your Canadian Business Should Hire A Digital Marketing Agency

Why Businesses Need to Take Advantage of Online Advertising

The year was 1994 and internet users everywhere experienced something new for the very first time in the 11 years since the birth of the web: digital advertising.  Considered the “voice of emerging digital culture”, Wired.com was the first company to create an online advertisement. On October 27, 1994 [...]

By |2022-08-29T21:00:14+00:00August 29, 2022|Advertising, Latest Articles, Local Business Tips, Marketing, Social Media|Comments Off on Why Businesses Need to Take Advantage of Online Advertising
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