When it comes to getting advice or recommendations on what to do, what product to buy, which movie to see, and where to travel on vacation -- we tend to trust our peers’ recommendation more than “experts”. Influencer marketing has skyrocketed since it was first introduced because consumers view [...]
The Biggest Influencer Marketing Misconception One of the biggest misconceptions by most middle and large size corporations is that influencer marketing is accomplished in a single posting with an influencer that has a large follower base. “Let’s use our budget with one influencer”. This is an error. One of the biggest challenges with influencer marketing [...]
Influencer marketing is a form of collaboration! It is one of the most effective ways to get your brand in front of your target audience. It creates brand awareness by connecting with large audiences in an organic manner. That is why influencer marketing has grown tremendously over the last few [...]
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