Are you looking to grow your digital presence? Video marketing is the solution; we are here to help you get started. It's 2024, and you need to start using video to grow your business online; what are you waiting for? In today's digital age, video content has become [...]
Social media serves as a dynamic arena for brand growth and customer engagement. However, traversing this landscape can be as tricky as mastering a new dance move. As a seasoned Canadian digital marketing agency, we've seen fledgling businesses fall into some all-too-common traps on social media. Let’s explore the top [...]
It’s not unusual to see Christmas decorations alongside Halloween costumes, which is why businesses need to get a head start on their holiday marketing. Experts predict that total retail sales for the holiday season will hit record numbers of $1.47 trillion, with a lot of traffic being generated by social [...]
Between changing algorithms and glitches (ahem, looking at you Insta) it’s important to have a strategy for each social media platform that your business has an account on. There’s a reason social media is called a ‘network’; they attract different demographics for different reasons. Check out these tips to [...]
Not many people associate Halloween with sales, but if businesses are smart they can take advantage of trends and working with local businesses to boost brand awareness. Using Halloween to bring in new customers and promote your business will also help increase your conversion rate during Black Friday and [...]
Changing post requirements, complicated algorithms, confusing analytics…it’s no wonder business owners get overwhelmed on how to effectively use social media! Each week there seems to be a new app popping up, but many businesses have found success on the following platforms due to their large number of active users: [...]
"It’s hard to believe we’ve come this far and more than two years have passed, since the realization of a pandemic. I remember on March 5th, 2020, when I had an emergency staff meeting with our team to discuss the Covid 19 virus and the ramifications of it potentially spreading [...]
The year was 1994 and internet users everywhere experienced something new for the very first time in the 11 years since the birth of the web: digital advertising. Considered the “voice of emerging digital culture”, Wired.com was the first company to create an online advertisement. On October 27, 1994 [...]
With online shopping growing steadily year-after-year, businesses all over the world are realizing that a higher ranking on search engine results equals more revenue! With 75% of online searchers never clicking past the first page, it’s important for local Canadian businesses to optimize their website for better search engine [...]
WHY SHOULD YOUR COMPANY BE ON SOCIAL MEDIA? Social Media is a crucial channel of communication that has heavily inspired this generation. Approximately over 40% of the world’s population is using one or more social media platforms daily. To even think that about a decade ago social media only [...]
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