When it comes to getting advice or recommendations on what to do, what product to buy, which movie to see, and where to travel on vacation -- we tend to trust our peers’ recommendation more than “experts”. Influencer marketing has skyrocketed since it was first introduced because consumers view [...]
The Biggest Influencer Marketing Misconception One of the biggest misconceptions by most middle and large size corporations is that influencer marketing is accomplished in a single posting with an influencer that has a large follower base. “Let’s use our budget with one influencer”. This is an error. One of the biggest challenges with influencer marketing [...]
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