Why Your Canadian Business Needs to Advertise on Social Media

As of January 2022, more than half of the world’s population uses social media – that’s over 4.55 billion people! With so many users, the marketing opportunities for local Canadian businesses to reach people all over the world are endless. One of the most effective and cost-efficient ways for business owners to increase their brand reach is social media advertising!

The average person bounces between seven different social networks per day –  that’s A LOT of potential clicks that lead to your business website! And when clicks mean revenue, it’s important to make sure you have an effective and efficient social media advertising strategy.

Benefits of Social Media Advertising for Local Canadian Businesses

While there are many benefits to using social media advertising, here are the Top Three that our clients have been the happiest about:

Targeted advertisements reduce marketing costs

By utilizing customer information based on demographics such as location and interest, social media ads are able to target your ideal customer. Using social media platforms such as Facebook, Instagram or Twitter, your business will reach the most relevant audience – this means more clicks to your e-commerce website, which means a higher conversion to sales!

Improve brand awareness 

Using social media advertising to target your ideal customer for your local Canadian business means you’ll reach people who aren’t following your brand on social media. By sharing your brand values through creative and unique content, you can improve content visibility and engagement!

Social media advertising creates more revenue

Creating a memorable advertising campaign means that your business will be at the forefront of everyone’s minds when they’re in the market for the product you sell. When ideal customers purchase your product or service, they’re also more likely to recommend your business to others! 

Why You Should Hire A Social Media Advertising Agency

Social media advertising is an important part of brand outreach for your business, but it can take a lot of time and effort to create unique content and keep up with an effective advertising strategy. A marketing agency can also navigate the ever-changing rules and regulations around social media algorithms, as well as help you understand your content performance through social network analytics. That’s why hiring a social media advertising agency can help you save time and money! 

Contact DigiHype Media in Mississauga, Ontario today to talk with one of our advertising specialists about how we can help your local Canadian business save time and money with a social media ad strategy!