Why Your Small Biz Needs to Celebrate Small Business Saturday

It’s no secret that small businesses have been struggling since the pandemic. Did you know that as of September 26, it’s estimated that only 40% of small businesses are making normal sales? As the backbone of so many communities, small businesses need our support more than ever – which is why it’s the perfect time for Small Business Saturday on November 26, 2022!


Created in 2010 by American Express, Small Business Saturday is celebrated the Saturday between Black Friday and Cyber Monday. It’s a great way to give small businesses a chance to participate in one of the biggest shopping weekends of the year. In 2021 Small Business Saturday saw US consumers spend over $19.8 billion


How Your Small Business Can Stand Out On #SmallBizSaturday


Prepare – set goals for sales and make sure you’re ready with enough inventory. It’s also a good idea to look at your e-commerce website to make sure it can handle extra foot traffic and consider assigning or hiring specific people to handle incoming customer inquiries.


Advertise – Tweak your marketing campaign to let customers know what your special offers will be. Take advantage of advertising on social media and your email list to get the word out with exclusive discounts. 


Host a Giveaway or Event – Hosting a giveaway before Small Business Saturday is a great way to boost engagement on your social media so more people can get a sneak peek of the deals you’ll be offering. Build up your community by networking with other small businesses in your area to host an event that entices shoppers to your stores or website. 


Advertise with Amex – American Express has created easy and free ways for small businesses to participate in Small Business Saturday. Join their Online Merchant Directory for shoppers to find your shop. Make sure to use the #SmallBizSaturday hashtag on social media to reach more people. 


For businesses with less than 500 team members, Small Business Saturday is a great way to reach new consumers, make record profits, connect with their community and advertise future holiday sales for a killer final quarter!


As a thank you to all small businesses, Digi is hosting a special giveaway on our Instagram! Simply like, follow and tag your fave small business for a chance to win one of three amazing prizes!